My newest client, The Art Story Foundation, is a non-profit 501(c)(3) educational organization whose mission is to introduce the general public to modern and contemporary art, and to provide free or low cost educational resources.

The Art Story places a strong emphasis on making their resources readily available, well executed, nicely organized, professionally designed, visually appealing and easy-to-understand for the student, scholar, collector, dealer, gallerist, journalist, artist and arts aficionado. The goal here is to provide a wonderful resource for anyone interested in better enjoying, understanding and appreciating art. A visit to their site reveals a world of information on artists, movements, art critics and theory, current exhibitions and links to other worthwhile and informative sites.

FIRST OFFERING:  The Art Story Website

Starting with the Realism movement, which is viewed as the origin of modern art, The Art Story breaks down each movement into a history of the movement, from its earliest beginnings and influences, to its development, maturity, and ultimately its decline. Complete bios for each of the important artists within each movement, along with a timeline of important events and exhibitions further defining the movement, punctuated with notable quotes, and details on the movements each period then influences, provide a complete image of how and why each movement is important in its time.

What makes The Art Story unique is that it is the only non-profit organization committed to providing information and an education to the general public in a highly accessible manner. The interactive educational tools and graphical breakdowns explain topics typically thought to be inaccessible to a broad audience. Short of getting a Masters Degree or PhD in Art History, The Art Story educates you with a depth other sites have just not been able or interested in accomplishing.

Look for this organization to continue attracting a larger audience to art appreciation by hosting speaker series, educational workshops, introductory classroom sessions and related events.

If you would like to partner with The Art Story in reaching mutually collaborative goals, or to support this non-profit with a tax-deductible donation, please contact mikez@theartstory.org.