From Kessel Communications - Working With the Media

Greetings!

I hope 2009 is off to a great start for you. In this issue we talk more about the benefits of marketing during a recession, best practices when working with the media, and much more about LinkedIn.

I appreciate the questions and comments everyone has been sending. Keep them coming so I can continue developing relevant content that benefits everyone.

Best,

JK_signature

Joel Kessel
President
Kessel Communications, LLC
773.209.6125 · Chicago
614.467.9083 · Columbus
joel@kesselcommunications.com
www.kesselcommunications.com

Best Practices When Working With the Media -- Tips for earning awareness:

Understanding a reporter's beat and outlet, being mindful of tight deadlines, and providing accurate and easy-to-find information, are just a few things to keep in mind when working with the media. But as Martha Irvine, national writer for the Associated Press points out, there are several things to be aware of before that release is sent or phone call is placed. Read more...

Another Couple of Articles on Marketing During Tough Times
Despite everything we continue hearing and reading about the recession, one thing remains true: Those who maintain or increase their marketing efforts succeed in the long run. Check out Marketing in Tough Times written during the last recession by John Kypriotakis, president of Lysis International, as well as Steve McKee's July 2008 BusinessWeek column on the Five Don'ts for Marketing in Tough Times.

A Resource you May Need to Know More About:

I've talked about LinkedIn before, but I've had some recent meetings and conversations with people who still aren't sure what it is and how it can benefit them and their business, which leads me to wonder how many other professionals are not taking advantage of this resource. Raymond "Chip" Lambert, CEO of Network2Networth, LLC, is a business development expert who offers training for LinkedIn. Through his Business Development Blog, Chip offers numerous tips, advice and ways to build your network. Here are two posts to get you started, or to continue building your LinkedIn profile:

Worth Reading:

"Mastering the Rockefeller Habits: What You Must Do to Increase the Value of Your Growing Firm" by Verne Harnish. Check it out.

It Made me Think:

"Brand or be branded. Well, it's true. If you don't go about the process of creating a personality for your company, one will be created for you."

Jane Schulte
Author of Work Smart, Not Hard!

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