Yeah, I get it, PR and marketing budgets are usually the first to take a hit when the economy starts to tank. But you still need to communicate with your customers, employees, stakeholders and those that matter to the success of your business. Sitting back and saying you're going to ride it out is not recommended. Read more...

Social media and online marketing--are you taking advantage of all that is available online to meet potential customers, build your brand, be a thought leader in your industry? Are you participating in the relevant conversations that are taking place about your business, or maybe even you? Do you Tweet on Twitter? Are you linked in on Linkedin? Is your face on a Facebook page? Maybe you're doing some of these things. Don't be left behind if you're not. Check out these resources and start making it easy for customers and clients to find you. Here's a blog post by Jennifer Laycock, editor of Search Engine Guide, and a New York Times article about the benefits and effectiveness of Linkedin.
 
There are many different online tools available, do your research and ask questions to find out which ones are appropriate for your business.