Performance Racing Industry - eNewsletter
Volume 3  Issue 8

PRI Trade Show -- Nov. 29 - Dec. 1, 2012

Exclusive Online Article: Quick Store Makeover Tips For Racing Retailers

Retail Makeover Staying competitive in the retail marketplace requires more than just great customer service and reasonable pricing. In order to pump some quick energy into your retail sales, you should also be prepared to make changes to the store itself. One of those changes includes developing a plan that will encourage you to prioritize what needs to be done while deciding how much you can afford to spend. Another strategy involves moving merchandise, as switching a couple of products or repositioning even one display helps focus attention in new areas. Click here for the complete article.

ProtoMold -- a Proto Labs service
John Force
Racing Icon John Force To Make A Special Appearance At The Grand Opening Breakfast!

PRI delivers a truly can't-miss program when John Force, 15-Time NHRA Full Throttle Funny Car Champion and Driver of the Castrol GTX High Mileage Ford Mustang, joins Dave Despain for a live version of Despain's popular Wind Tunnel Speed TV program during the 2012 Grand Opening Breakfast. "John Force is one of the most dominant racers in our lifetime, as well as one of the biggest personalities in the sport. He rewrote the history of NHRA racing in more ways than just his championships. He's amazing, and we're already looking forward to Thursday morning at the Show," said John Kilroy, producer of the PRI Trade Show. For details, click here

Brochure Cover
PRI's Preregistration Brochure And VIP Registration Mailing Are On Their Way!

PRI is currently sending its VIP Attendee Registration mailing and Preregistration Kit to tens of thousands of current and past Trade Show attendees. This year's brochure is filled with the latest exhibitor, event and conference information for Race Industry Week 2012 and the PRI Show. "The VIP and Preregistration Mailings are yet another way for attendees to begin planning for the PRI Show," said PRI Senior Trade Show Specialist Nicole Harless. "Don't wait until the last minute--take advantage of our convenient, no-hassle registration services today!" Registration also can be completed online by clicking here, or by calling the PRI Trade Show Department at 949/499-5413. 

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25th Performance Racing Industry Tradeshow - Nov. 29 - Dec. 1, 2012 * Orlando, FL

August 2012 Cover
August Issue Now Available Online: Race Machining Equipment, Brake System Components & More!

Don't miss the digital version of PRI Magazine's jam-packed August issue, which delivers the latest on Race Engine Machining Equipment--a must-read before shopping The PRI Trade Show's famed Machinery Row. Also, discover how to make your business the go-to source for Brake System Components, boost sales in Drag Race Suspension, offer your customers up-to-the-minute information on Intake Manifolds, and much more. Click here to read the complete August issue. 

Crowded Aisle
Triple Crown Of PRI--October Pre-Show Issue, November Show Issue & December Buyers Guide!

Racing industry marketers who understand the value of consistent, compelling promotion are encouraged to send a powerful message in three of the most important issues of the year. Direct buyers to your exhibit at the PRI Trade Show, and make a strong statement about your business in 2013 by reserving prominent advertising display space in the key October Pre-Show Issue, the blockbuster November Show issue, and the essential December Buyers Guide. Contact your PRI sales associate today! 

Spotlight On October Issue: PRI Trade Show Preview, Off-Road Market, Superchargers & Much More!

Dig into the gripping October issue of PRI. Exciting features include a Preview of the 25th Annual PRI Trade Show; the Dynamic Off-Road Market, from Closed-Course to Desert; the latest Trends in Carburetors & Mechanical Fuel Injection; Pre-Made Kits & Harnesses--the Intricacies of Race Car Wiring; Fabricator's Toolbox: Cutters, Notchers, Benders & Brakes; Bolt-On Performance with Superchargers; Reaching the Wired Generation: Getting Today's Youth Involved in Racing; Product Focus on Racing Valve Covers; Racing Composites: Lighter, Stronger, Faster; and Much More! Contact your PRI advertising sales manager today to utilize this powerful marketing opportunity! 

Calendar 2012 Editorial Calendar
October 2012 Ad Space Closes:
August 24, 2012
October 2012 Art Deadline:
August 28, 2012
Contact us today at (949) 499-5413 for more information on advertising with PRI
Indy Reception
Indianapolis Reception Well-Received By Local And Visiting Race Industry Entrepreneurs!

More than 75 local racing professionals, as well as many others in town for the Brickyard 400, came to Harry & Izzy's in downtown Indianapolis late last month for a special reception organized by Performance Racing Industry. Members of the PRI team were in town catching up with race industry friends and meeting new ones, and the event provided the perfect opportunity to mix and mingle in a relaxed setting that drew overwhelming accolades from those on hand.

Knoxville 2011
PRI & Sprint Car Hall Of Fame To Host Special Luncheon For Racing Industry At Knoxville Nationals!

On Friday, August 10, Performance Racing Industry and the National Sprint Car Hall of Fame will host a special Manufacturers Luncheon at Knoxville Raceway in Knoxville, Iowa. It's a way to say thank you to the car builders, race teams, engine builders and others who have done so much to advance the sport of sprint car racing. Catch up with your industry colleagues over a casual lunch, from 11:30 a.m. to 1:30 p.m., on the second floor of the Hall of Fame facility. For more information or to RSVP, email PRI's Jeff Swoboda at

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Performance Racing Industry
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