For racing professionals who know they have fallen behind the times when it comes to the new digital age in marketing, the PRI Trade Show has a solution: A day-long seminar designed to get racing business people up to speed on the advances in Internet marketing. Topics will include Search Engine Optimization (SEO); Advertising on Google; eNewsletters; Setting Up a Virtual Store; Best Practices in Digital Advertising; Managing Forums; and Using Social Media. Titled, "Winning the eRace," the seminar features multiple speakers throughout the day, on Wednesday, November 28, 2012. The seminar starts at 9 a.m. and ends at 5 p.m. John Kilroy, producer of the PRI Trade Show, explained, "If there was one subject where virtually every racing professional feels they need help, it is digital marketing. Media has changed dramatically, and we're going to help racing professionals catch up." Click here for more information, including how to register. There is no fee. 

Online registration for the 2012 PRI Trade Show is now open! It takes just a few minutes, and you'll receive confirmation on your credentials in one business day. MORE race-winning parts...MORE racing professionals ...MORE racing tech/business seminars...MORE solutions than you can find anywhere!  Click here to register now for credentials for the 2012 PRI Trade Show! 

Top experts on getting dialed in and hooked up in a dirt late model will share their insights in a panel discussion at 8 a.m., Friday, November 30, at the PRI Trade Show. Organized by Dick Berggren, longtime NASCAR pit reporter for FOX TV, and Karl Fredrickson, publisher of Speedway Illustrated magazine, the seminar is titled, "Winning Setup Strategies For Dirt Late Models."  Click here for more information. 

No stranger to the winner's circle in motorcycle competition, Maxima Racing Oils is launching a new line of racing lubricants at the upcoming PRI Trade Show. This will be Maxima's first time as a PRI exhibitor. "It's more of a nuts-and-bolts, performance-oriented, trade-only show whose clientele is a perfect audience for our product," said President Danny Massie.  Click here to read Maxima's strategy for the PRI Trade Show.

The June issue of PRI magazine profiles the powerful--and lucrative--market of Truck and Tractor Pulling, including key trends and sales opportunities. Experts weigh in on the latest developments in Oval Track Suspension Products. Boost your impulse purchases with our annual Top Drawer Of The Tool Box. Get the inside story on Vehicle Safety Equipment. And much more! Click here to read the June issue online now!

Two hundred members of the racing industry attended the PRI Reception in Huntersville, North Carolina, at the Red Rocks Café. The reception is held annually by PRI in the Charlotte region during the week between the NASCAR Sprint Cup All-Star Race and Coca-Cola 600. "It was great fun, and we want to thank everybody for coming to the Red Rocks Café to join us," said PRI's Judy Kean. "It's always valuable for us to catch up with so many of our industry friends and colleagues." Click here to view photos of the event. 

Sunnen's Wolf Bouwhuis presented Kyle Petty with a check for $31,590 from the Engine Charity Sweepstakes fundraiser for the Victory Junction Gang Camp. It was a new record for the PRI Trade Show event. David Reher, of Reher-Morrison built the race engine that was raffled off at the PRI Trade Show. The Victory Junction Gang Camp charity is a race-themed camp for children with chronic illnesses.