Performance Racing Industry
Volume 2  Issue 10




December 1-3, 2011

Orlando, Florida, USA 

October Exclusive Online Article:

How To Increase Add-On Sales

When customers purchase an item from you, it's important to make sure they purchase everything they might want or need. To make sure that happens, the sales team must ask good questions and make reasonable suggestions. IncreasingAdd-On Sales sales by "adding on" items is important for two reasons: It creates satisfied customers and it boosts profits. Add-on sales can increase the average size of each ticket, resulting in a fast, direct method to improve sales and the bottom line. Click here to read this online article!

Preregistration Brochure
Registration For PRI Show Credentials &
Number of Hotel Rooms Booked Outpaces 2010!

It looks like it's going to be another 'barnburner' of a PRI Trade Show! Number of hotel rooms booked is running above last year's figures by about 7%, and registration for Show credentials is up over last year by a similar amount. The powerful Preregistration Brochure got the message out, and the industry is responding! Click here to register online using our easy, new process.

Crowded Aisles 2010 Show Coming Attractions: At 386 Pages, PRI's Giant Show Issue Is 80 pages Bigger Than Last Year!

More good news: The November issue of PRI magazine serves as the Official Guide to the Show, and it's going to be 80 pages larger this year! "It's the best place for exhibitors to publish a message to industry buyers to visit their booths," said Editor John Kilroy. "It will be 386 pages, and we'll have nearly 400 companies advertising." He said it also features interviews with Chad Knaus and Adrian Newey.

Red Bull Kart Fight Logo
Race Team Entries Pour In For Red Bull Kart Fight at PRI, Powered by Rotax! Kart Exhibits Expand!

The Red Bull Kart Fight at PRI, Powered by Rotax is getting new team entries weekly, as it shapes up to be one of the biggest races on the annual karting calendar. Intrepid North America, Zanardi America, CRG USA, Arrow (KartSport), DR Racing Kart (TS Racing and DRT), Birel (MRP Motorsport), PCR Distribution and Sodi Kart are already signed up to exhibit and field teams in the big race!

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24prishowlogo_v1Show Hours
October 2011 Front Cover
Read The New October Issue Online Right Now.
Includes A Special PRI Trade Show Preview!

The important Pre-Show Issue of PRI Magazine is the October issue, featuring a terrific sneak peek at all the goings-on during Race Industry Week 2011. Plus, you'll find articles on Race Tires & Wheels; Kart Market; Metal Sourcing Guide; Pulleys, Gears & Timing Chains; and much, much more. Click here to check it out online. 

Buyers Guide
Racing Industry Marketers Get Year-Round Exposure Advertising In 2012 PRI Buyers Guide 

It's the Yellow Pages of the racing industry, used year-round by racing business owners and professional race teams to source racing products. Advertisers receive sales leads all year long! "81% of PRI readers use the Buyers Guide to source products throughout the year," according to a Readex Research study.

Calendar 2012 Editorial Calendar
December Ad Space Closes:
October 25, 2011
December Art Deadline:
October 27, 2011
Contact us today at (949) 499-5413 for more information on advertising with PRI

Lucas Oil Purchases MAVTV -- 

Plans to Upgrade Programming & Expand Viewer Base

LucaMavTV Logo 2s Oil Products announced that it has purchased control of cable TV Network MAVTV as part of its ongoing expansion program. Lucas Oil has plans underway to improve both the quality of the programming and the value of the network. Lucas Oil has been one of MAVTV's key shareholders and strategic partners since their initial investment in the network in 2008. MAVTV now joins the Lucas Oil Studio family of programming, which already produces more than 350 hours of motorsports and lifestyle television programming annually.

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Performance Racing Industry
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