Performance Racing Industry
Volume 2  Issue 8




December 1-3, 2011

Orlando, Florida, USA 

This Month's Online Article: Smart Phone Apps Are Changing Motorsports Marketing 

New apps for racers combine usefulness and promotion to spread the news about a company's product lines. FromSmart Phone Apps figuring out specs for a new turbo to locating a nearby race track, the transformation of the cell phone into a mini-computer is triggering development of new apps that keep racers tuned in and informed wherever they go. Stay current on this trend by catching up with the latest news in our online article for August. Click here to read this article!

PRI Front Page of Website
PRI Website's 'Front Page' News Is Catching Fire

The creation of a daily news page for the racing industry on PRI's website is proving popular with racing professionals. The page has exceeded 70% more unique viewers than the previous year, and is adding viewers at the rate of 10% growth per week. Thank you all for joining us each day (Just bookmark the page or make us your browser's home page). You're part of a growing crowd of racing industry insiders. Click here to read today's racing industry news.


VIP Cover Preregistration Kit Headed To Your Mailbox! Register & Receive Credentials in the Mail!  

PRI is mailing out tens of thousands of preregistration brochures in the coming weeks, so keep an eye on your mailbox. The brochure provides everything you need to make plans to attend the Show. Avoid long lines at the Show. Register early and receive your credentials in the mail. Click here for info on how to attend the PRI Show. 

ZF Sachs Exhibit
Racing Business People From 65 Countries Make The PRI Trade Show A Truly Worldwide Event

Race Industry Week 2011 is expected to attract racing professionals from 65 countries, making its centerpiece, the PRI Trade Show, truly international in scope. 1100 companies displaying the latest advances in motorsports engineering is the big 'magnet' for buyers from across the US, and the world. Click here to read more about the international side of the PRI Trade Show. 

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August 2011 Front Cover
Digital Version of August Issue Is Available Online: Shop Machinery, Bobby Rahal Interview & More

PRI magazine goes where you go, and the digital version of the August issue is available for reading online right now. Race machining technology, Bobby Rahal interview, road racing suspension and driveline components, opportunities in oval track entry-level series, and a retailer profile of McKleroy Motorsports are a few of the topics in this exciting issue. Click here to check it out right now online. 

Crowded Aisles At PRI Trade Show
Triple Play! Three Big Issues--Oct. Pre-Show Issue, Nov. Show Issue & Dec. Buyers Guide! 

Here's a hot tip for racing industry marketers: Make a 'triple play' in three of the most important issues of the year to direct buyers to your exhibit in the PRI Trade Show, and kick off your 2012 selling season with a bang. Savvy marketers make sure they have a display advertisement in the important October Pre-Show Issue, November Show Issue and December Buyers Guide! 

Kart Racing Market
Focus On Oct. Issue: PRI Trade Show Preview, Kart Market Profile, Sourcing Metals, & More

Advertise in the exciting October issue! Feature articles include PRI Trade Show Preview Kart Racing Market Outfitting The Race Shop--Fixtures, Cabinets, Flooring, Tool Boxes & More Drag Racing Suspension Components Pulleys, Gear Drives & Timing Chains Sourcing Metals Metal Treatment Processes Wiring, Kits & Harnesses, Industry Insights interview and more! 

Calendar 2011 Editorial Calendar
October Ad Space Closes:
August 25, 2011
October Art Deadline:
August 29, 2011
Contact us today at (949) 499-5413 for more information on advertising with PRI

Earl GaerteOne Of The Greatest Engine Builders In Racing, Earl Gaerte, of Gaerte Engines, Passes Away 

One of racing's greatest engine builders, Earl Gaerte, passed away on August 8. He started Gaerte Engines, Rochester, Indiana, in 1969 in a two-car garage behind his house. His engines powered countless wins in sprint car and midget racing, although the shop also worked on late models, modifieds and more. Click here to read a terrific bio on Earl posted on the Gaerte Engines website.

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Performance Racing Industry
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