Summer 2012

Expanding Opportunities

PIC Logo 

News from the Oakland Private Industry Council
in partnership with the Oakland Workforce Investment Board 
 
 
In This Issue
One-Stop Career Center Welcomes Emergency Unemployment Compensation Claimants
On the Job Training Dollars Benefit Businesses and Job Seekers
East Bay PEN Provides Peer Support and Networking Opportunities
PIC Offers New Tool for Jobseekers and Employers
PIC's Charles Turner Receives Workforce Development Award
An "ASSET" to the PIC
Employer Testimonial

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Dear Friends,

Gay Plair Cobb, CEO of the Oakland PIC

Gay Plair Cobb, CEO of the Oakland PIC

 

As summer winds down, I am very excited to report that the PIC has embarked on a new project. The PIC has been awarded the summer and year-round youth employment contract for the 2012-13 Alameda County youth employment program, which we are calling "Highway to Work." It's a great opportunity to offer a young person a job - at no cost to you!  

 

Ten outstanding county-wide partnering agencies are working with us in this effort:

 

  • Scotlan Youth and Family Center
  • Motivating, Inspiring, Supporting, and Serving Sexually Exploited Youth (MISSSEY)
  • People United for a Better Life in Oakland (PUEBLO)
  • East Oakland Youth Development Center (EOYDC)
  • Spanish Speaking Citizens Foundation
  • Berkeley Youth Alternatives (BYA)
  • Eden Youth and Family Center
  • Soulciety
  • City of Union City / Tri-Cities  
  • East Bay Youth and Family Initiative

 

Highway to Work offers fully subsidized summer and year-round employment for youth ages 15 to 18. The youth have been pre-identified by the County and with your help, we will provide them with a meaningful and worthwhile work experience. 

 

Currently, there are 300 youth employed at various businesses throughout Alameda County. The worksites are varied and dynamic, providing our youth with invaluable experience at organizations including Mandela Cooperative, Joyce Gordon Gallery, The City of Oakland, the City Attorney's Office, Alameda County Social Services Agency, the Alameda County Treasurer's Office, Tucker Technologies, Rainin Corporation, Acts Full Gospel Church, Alden Lane Nursery, Dig Deep Farms, Cal State East Bay, and Silliman Aquatic Center, to name just a few.

 

As this is a year-round program, the youth can transition from summer to year-round employment, and all wages are completely subsidized through June 2013. For the year-round program, the young person can work up to 10 hours per week, and for the summer, up to 30 hours per week. Remember...all wages are fully subsidized by the County and the PIC handles all payroll responsibilities.

 

Please give some thought to positions within your organization that a young person could fill over the next year and give us a call.  

 

Here's a bit more detail about Highway to Work and how you can support this program:

  • No cost to the employer
  • Youth ages 15 - 18
  • Work should be identified for 30 hours per week during the summer with the opportunity for 10 hours per week during the school year
  • Summer period is from July 1 - September 30, 2012
  • After school, year-round period goes from September 2012 -June 2013 

If you would like to employ a youth through Highway to Work, please contact our programs coordinator, Rayna Lett-Bell at (510) 768-4494 or raynal@oaklandpic.org.

 

From the PIC family to yours - best wishes for a relaxing and productive rest of the summer.  

  

Gay Plair Cobb, Chief Executive Officer

Oakland Private Industry Council

 
CareerCtrRegOne-Stop Career Center Welcomes  Emergency Unemployment Compensation Claimants

 

The downtown Oakland One-Stop Career Center, operated jointly by the Oakland PIC and the Employment Development Department (EDD), will provide assistance to a new group of job seekers in the coming months.

 

The anticipated influx is due to the Middle Class Tax Relief and Jobs Creation Act of 2012, which requires participation in Reemployment and Eligibility Assessment (REA) appointments. The new mandatory REA appointments apply only to those individuals beginning a first tier of extended unemployment insurance benefits or transitioning to the second tier with a claim starting on or after March 25, 2012.

 

The state EDD estimates that this legislation will impact more than 600,000 unemployment insurance claimants in California. About 12,000 of this number will be served by the downtown Oakland one-stop, from approximately June through December 2012. Affected claimants will be notified by EDD.

 

"Through this new legislation, we look forward to meeting with individuals who may not already know about the wide variety of job search and reemployment services available at the one-stop," said Dollie Hamilton, manager of EDD Workforce Services, Alameda County. "We expect to provide a seamless transition to effectively serving these new customers."

 

 

On the Job Training Dollars Benefit Businesses and Job Seekers    

 

Attention all small and medium-size businesses in Oakland and Alameda County! Are you looking to hire additional staff? The PIC has a menu of on-the-job training (OJT) programs that can defray the training costs of your new hires! Working together with OJT dollars, we can put significant numbers of unemployed Oakland residents to work.

 

The OJT program is designed to support employers during the critical period when new hires acquire the in-house skills needed to be a fully productive member of your organization. OJT candidates receive extensive pre-employment skills training and are assessed for aptitude in various fields. The OJT dollars allow employers to tailor those skills to an organization's particular needs. OJT funding can provide as much as $4,000 to $6,000 of training reimbursement, based on the wages paid to the candidate. OJT dollars can give your business a competitive advantage in this difficult economy.

 

"OJT funding is probably one of the most effective but under-utilized employer resources in Oakland," explains PIC CEO Gay Plair Cobb. From the perspective of the agency, the benefit to the job seeker is equally important. "On-the-job-training is a valuable resource that our job candidates bring to the hiring process and it provides a clear incentive to the employer to hire our candidates."

 

In addition to the training subsidy, PIC's job candidates also bring the case management and administrative support of the PIC staff. PIC staff will carefully walk employers through each step of the OJT process and expedite the handling of OJT invoices, as part of its business services to employers.

  

For more information about the on-the-job-training program or to speak with an employer liaison about hiring needs and funding that may be available, please contact Richard deJauregui at (510) 768-4476.

   

 

BLeeEast Bay PEN Provides Peer Support and Networking Opportunities  

 

East Bay PEN members including Ben English (left), and Ron Gentile provide resume critiques at a recent job fair.

 

You've probably heard the expression, "Looking for a job is a full-time job." In addition to devoting sufficient time to finding work, successful job seekers know that peer support and networking is also essential. That's where the East Bay Professional Experience Network (East Bay PEN) fills a critical gap.

  

 

East Bay PEN is a volunteer-run association designed for managerial, high tech, and business professionals seeking employment. Members represent a wide range of fields including education, engineering, healthcare, IT, legal, media, and transportation. Hosted by the downtown one-stop Career Center, East Bay PEN provides a no-cost, peer-based opportunity for members to update their job search skills and share job leads in a supportive environment. It's also a resource for employers seeking highly skilled candidates. 

 

"For those of us in transition - either unemployed or underemployed - we typically begin searching for a position that's similar to the one we recently separated from, only to discover that we have to redefine our career path or even redefine who we are," said Lorenzo Blades, president of East Bay PEN. "We often find that job titles have changed since the last time we looked for work, and job descriptions are worded more technically."

 

Through a variety of services and resources, East Bay PEN helps members return to the workforce. Members take workshops on career transition and job search strategies, resumes and cover letters, and interviewing and salary negotiation.

 

Other member resources include success teams and guest speakers. Success teams provide peer support for developing action plans, identifying transferable skills, and sharing networking opportunities. Guest speakers regularly visit the group to provide inspiration and advice on topics including hiring practices and self marketing.

 

East Bay PEN's methods work. Julie joined the group after she had been laid off from her finance job. She wanted to transfer her accounting expertise to another industry or go into business for herself. After hearing an East Bay PEN guest speaker describe how he started his own business, she realized this was also the path she wanted to pursue. Supported by her success team, Julie developed a business plan and began to take on clients. She's thrilled that East Bay PEN encouraged her to make her dream job a reality.

 

"We don't just help people update their resume or prepare for an interview," said Lorenzo. "We also provide motivation, and we build confidence in every member."

 

As a volunteer-run organization, East Bay PEN depends on member participation to sustain the group. Members contribute several hours of volunteer service each month, which helps them develop or enhance skills such as leadership and pursue additional networking opportunities.

 

To learn more about East Bay PEN, visit http://eastbaypen.org, call (510) 768-4497, or attend an orientation. Attending an orientation is the first step for prospective members. Orientations are held each Thursday, 1:30-3:00 pm at 1212 Broadway, Suite 200, and no advance registration is needed.  

   

 

TalentsPIC Offers New Tool for Jobseekers and Employers

 

The Oakland PIC now offers a nationally-recognized tool that helps job seekers stand out from a crowded field of applicants. In addition to highlighting skills and qualifications on their resumes, local job seekers can demonstrate their employability by earning the National Career Readiness Certificate (NCRC) at the PIC. To date about 25 individuals have earned the certificate through the PIC.

 

The certificate is awarded following successful completion of the WorkKeys assessment. WorkKeys covers three areas: applied mathematics, locating information, and reading for information. Each area has about 35 questions and takes about an hour to complete. The NCRC was developed by ACT, a national testing organization.

 

The first step in earning the NCRC is to take a KeyTrain assessment, a pre-test that determines readiness for WorkKeys. For skills deficiencies in the areas assessed, the KeyTrain prescribes e-learning modules that can be taken to improve one's skills and ensure successful performance on the WorkKeys assessment.

 

On a weekly basis, the PIC administers pre-tests, e-learning modules, and assessments for the NCRC at the downtown Oakland One Stop Career Center. Pre-registration is required, and is easily accomplished by visiting www.eastbayworks.com/oakland, creating an account, and signing up for a testing appointment. Participants also must meet basic eligibility criteria. To learn more about the NCRC, including eligibility requirements, please email adacci@oaklandpic.org or call (510) 622-4348.

 

 
ToolPIC's Charles Turner Receives Workforce Development Award

 

charles turner
Charles Turner, manager of the PIC's reentry team

The Oakland PIC's Charles Turner was recently recognized by the California Workforce Association (CWA) as the workforce professional of the year. The honor was officially presented at the CWA's annual spring conference. Turner manages the PIC's reentry team, which serves formerly incarcerated individuals.

 

For over 15 years, he has provided assistance, motivation, and guidance to hundreds of job seekers. He also engages business, government, labor, and the nonprofit sector in developing strategies to successfully reintegrate previously incarcerated men and women back into their communities, where they can lead productive, meaningful lives. Congratulations, Charles! 

 

 

An "ASSET" to the PIC: From Electronic Broadcasting to Workforce Development  

    

Kevin Wilhelm never expected to be a casualty of the

Kevin Wilhelm
Kevin Wilhelm, Oakland PIC Program Specialist

recession. He was trained in electronic broadcasting and spent many successful years managing projects that designed and integrated audio and video systems. He worked for industry powerhouses including Lucasfilm and Pixar.

 

Buoyed by the field's growing opportunities, he started his own business in the late 1990s. His business remained viable for several years, and after it closed he was rehired by a previous employer.

 

"I was laid off in 2008," recalled Kevin. "After that, I had trouble locating work. During that time I connected with the PIC and its services for job seekers."

 

At the PIC he learned about ASSETS Senior Employment Program. Run by the City of Oakland, ASSETS helps Oakland residents, age 55 and older, obtain employment. Services include career counseling, job search, job placement and job retention assistance, work experience, support services, and classroom training in a range of areas. Participants must meet income guidelines.

 

"When you're unemployed you're in a world all your own," Kevin said. "At ASSETS I found people like me - people who have long work histories and have had challenges getting hired."

 

As part of ASSETS, participants are matched with part-time work opportunities at nonprofits. Through these placements, participants work 20 hours a week, gain marketable skills, and earn a modest income.

 

Kevin was matched with the PIC for his placement. He worked in the rapid response unit - which provides assistance to employers and workers during layoffs - and found that his own experience with unemployment helped him to easily relate to the clients.

 

Kevin was hired as a full-time PIC employee earlier this year. As a program specialist, he continues his work in the rapid response unit. He is also a familiar face in the one-stop career center where his responsibilities include staffing the reception desk, helping job seekers access tools and resources, and assisting with employer recruitment events.

 

When asked about advice he'd give other older job seekers, Kevin emphasized the importance of networking. "Join groups like the East Bay Professional Experience Network. Take advantage of Facebook and LinkedIn," he said. "Be sure to talk to people about your job search. I know that if I can help someone find a job, I will."

 

He is very grateful for his experience with ASSETS, and extremely thankful for the opportunity to be part of the PIC team.

 

"I really appreciate the PIC giving me a chance to prove myself," Kevin said. "I like being able to help someone who's looking for work - not necessarily find them a job, but give them a job search idea they hadn't thought of before. That's what makes this rewarding."

 

To learn more about the ASSETS program, visit http://www.oaklandpic.org/senior-services.html

 

 
Employer Testimonial: "It is so nice to get sincere customer service" 

 

We work with job seekers and employers to meet their job search and workforce development needs, and we enjoy hearing their feedback about how we're doing.

 

"I am the new director of human resources at Harambee, a client of PIC. I was introduced to job developer/business services representative Rochelle Baxter-Green on my first day of work. I quickly learned that Rochelle would be invaluable to our recruitment needs. I attended a recent PIC job fair and Rochelle set up a day of interviews at PIC with the selected candidates. Through this process, we hired three people. If Rochelle had not been in my corner I would be drowning in recruitment! She is a delight to work with, very accessible, very easygoing, and nothing is too much for her to handle. It is so nice to get sincere customer service from the entire PIC staff."

- Winona L. Watkins,

Harambee Kinship Center