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Welcome to Issue #4 of the Max Gladwell newsletter, a bi-weekly overview of stories that affect and shape our quality of life.
In the last issue, our lead story was the defeat of the climate-change bill in the U.S. Senate. Two weeks later, one of the pioneers on global warming, Britain's Lord Stern, doubles his estimates on the costs of combating climate change, and the State of California passes new emissions-reductions legislation. Now it's looking as though the North Pole ice cap will melt completely be summer's end. Scientists give it 50/50 odds.
In the last issue, we also linked a story about the White House acknowledging human-induced global warming. Since then, the EPA sent its recommendation to the White House, which refused to open the email citing executive privilege.
What skeptics of climate change fail to realize is that reducing CO2 by putting a price on it will reduce a long list of even more harmful toxins and compromising effects. It will reduce our dependence on a finite resource that is becoming more scarce, thereby preserving through conservation, and make us less dependent on hostile and increasingly more wealthy and powerful foreign governments. In many ways, global warming is the least of the reasons we should reduce CO2 emissions and our dependence on fossil fuels. Do it for your personal health and the security of our country. Do it for the next generation and the one after that. Factor all of the costs of this addiction, and clean renewables, as well as nuclear, all of sudden will make a ton of sense and plenty more dollars for those investors, innovators, and entrepreneurs who back them.
Have a great Fourth of July celebration. Let's start thinking about declaring our independence from fossil fuels and foreign governments.
All the best,
Max Gladwell
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California Leads on Climate Change Policy
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 California's blueprint for slashing greenhouse-gas emissions could
transform the world's seventh-largest economy -- and be a model for a
nationwide plan in 2009.
The state anticipates that implementing the plan will not only attack
climate change, but also provide a net benefit to the California
economy.
"Setting California ahead of the curve on global warming will give
our state a competitive advantage," said Mary Nichols, chair of the Air
Resources Board.
One intriguing way that California made the numbers look prettier was
to include the health benefits of reducing greenhouse-gas emissions.
Cutting down emissions could save over 300 lives and up to $2.4 billion
dollars, ARB staffer Edie Chang said. The savings would come mostly
from decreasing asthma and lost-work days. New York Times: California Will Offer Plan to Cut Harmful Emissions
The Daily Green: Why We'll Wish We Did What California Has Done TreeHugger: California Rolls Out "Global Warming Score" Labels to Show Vehicles' Emissions Wall Street Journal: California Dreaming: Can a Growing State Slash Emissions?
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White House Treats EPA Email as Spam
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 "The White House avoided implementing the EPA's recommendations [on
global warming] by informing the agency they would not open the email.
The White House is treating the American environmental policy like a
spam boner pill ad!"
TreeHugger: Bush Administration Puts Hands Over Eyes, Chants LaLaLa I Can't Hear You!
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Home Depot Offers Recycling for Compact Fluorescent Bulbs
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"Some big retailers are promoting compact fluorescent light bulbs as a
way to save energy. But improper disposal of the bulbs creates a
hazard, because they contain small amounts of mercury.
Recycling them is about to get easier. Home Depot,
the nation's second-largest retailer, will announce on Tuesday that it
will take back old compact fluorescents in all 1,973 of its stores in
the United States, creating the nation's most widespread recycling
program for the bulbs."
Home Depot also announced that it would be switching to CFLs all U.S. Light Fixture Showrooms and expects to save $16 million in annual energy costs.
And Wired's print edition this month includes a quick buyer's guide to CFLs. For living areas, you want a warmer hue. "The yellow and red tints cast in the 2,700 to 3,000 K range make skin tones and clothing look softer and more inviting." For work areas, "go with cooler Kelvins for task lighting: The iris contracts in response to a bluish-green tint, making it easier to focus on stuff close up. Stick to the low end of cool (3,500K) if you do a lot of reading: go high (4,100 K) for detail work."
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More Employers Give Healthy Living Gift Cards
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Increasing numbers of the nation's
largest employers are offering gift cards and other incentives
to encourage workers to slim down and quit smoking, a survey
found.
More than three-quarters of big U.S. employers offer formal
health and wellness programs, while more than half have disease
management programs amid rising health-care costs.
The use of incentives with health and wellness programs
increased, while the use of incentives with disease management
programs declined, according to a survey conducted by Health2
Resources and paid for by IncentOne, a provider of incentive
solutions for employers.
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Can Your Pocketbook Save the Planet?
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We wrote about this topic in "Conscious Consuming Meets Social Shopping. Or, You Get What You Pay For". This new book focuses
specifically on the impact from women, which we also touched on in
"Hell Hath No Fury Like a Mom With a Blog."
"The concept behind MacEachern's book Big Green Purse: Use Your Spending Power to Create a Cleaner, Greener World
is built on the fact that women shell out 85 cents of every dollar
spent in the marketplace, and the notion that big business responds
faster to consumer demand than any other market force. She says women's
consumer power -- they collectively earn $2.7 billion a day, and manage
billions more for their households, workplaces, and volunteer
organizations -- exceeds the economy of Japan. That's quite the
powerful pocketbook."
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