Expert Tips to Attract New Customers Online

Attract New Customers Online

Charlè-John Cafiero
President & CEO, CJC Strategists

Expert Advice for Small Business Owners

There’s still a lot of truth in old adage about “location, location, location.” But when it comes to marketing via the Internet, prospective customers must first find your business, then want to learn more about it. Download tips from Charlè-John Cafiero to learn how you can help new customers find you online.

Q:	With all the avenues to the Internet today, has getting found online become easier or more difficult?
A:	Both. It's easier because there are more options such as websites, blogs, social networks, and so forth. But each one has a learning curve, and businesses owners don’t always use them properly. So, they're not as visible as they could be.

Q:	Why is search engine optimization (SEO) particularly important to small businesses?
A:	The technology continues to evolve with Google, Bing, and local searches, which is why you need to understand how they work, how they’re changing, and how the next step will affect your strategy.

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