Robin Hood Ventures announces that Unique Solutions Design, LTD, the market leader in 3D body scan measurement technology used for customized consumer products such as apparel and health and wellness, has acquired the majority interest of one of RHV's portfolio companies, Intellifit Corporation.
The acquisition brings forth strong retail brand partnerships such as Levi'sŪ, Lane Bryant and Fashion Bug Stores who are already utilizing the technology to improve
off-line and on-line traffic, conversion rates, higher purchases per transaction, reduce rates of product returns, higher customer loyalty, as well as to improve inventory management by using body scanned measurements to more accurately determine size.
Intellifit's patented Virtual Fitting Room™ (VFR) is the only 3D whole body anthropometric scanner that can take measurements of a fully clothed individual. The VFR is fast, accurate, safe, unobtrusive and cost effective. Unique's original BodyScanner offers the same measurements but with the added benefit of measuring weight, height, and BMI which are used to produce comprehensive health reports.
"The power of the back end software from Unique combined with the broadened scope of body scanning capabilities from Intellifit has strengthened Unique Solution's position as the leader in fit technologies.," adds Tanya Shaw Weeks, CEO of Unique Solutions Ltd.; "this allows for a broader distribution of our scanners for capturing measurements and offering fit solutions for multiple applications including health wellness and product sizing."
The addition of the Intellifit VFR to the Unique product list will allow high traffic locations such as department stores to offer clients the benefits of 3D body scanning improving sales, and reducing returns due to inaccurate sizes
Intellifit systems have been deployed globally (e.g., U.S., UK, Italy, Japan, China) in over 30 retail and promotional settings including Levi's stores, NASCAR races, and select shopping malls.
Intellifit was founded in 2000 and has received funding from private investors as well as Robin Hood Ventures of Wayne, PA, Plum Capital of Philadelphia, PA, Plato Funds of Ft. Lauderdale, FL and Ben Franklin Technology Partners of Southeastern Pennsylvania (BFTP/SEP).
Unique's investors also include private investors as well as NSBI Venture Capital, Halifax, NS.
"We are excited about the opportunity to become a part of Unique Solutions and help bring the benefits of 3D body scanning to the market," said Rob Weber, Former President of Intellifit. "Unique has clearly demonstrated the value to consumers of being able to use their measurements in a range of applications."
Unique is deploying 3D body scanners in North America through business relationships with entrepreneurs who own retail boutiques in up to 20 cities. The acquisition of Intellifit will broaden Unique's scanner offering, and enable the company to provide the appropriate scanner for the specific market opportunity be it boutique, weight loss center or large department store.
With the acquisition of Intellifit, Unique Solutions now has the largest and most comprehensive database in the world of body measurements.
Currently Unique's body scanners can be found in strategic locations throughout the world in the US, Mexico, Tunisia, Korea and Canada with aggressive deployment strategies through multiple channels planned by 2012.