The Educated Franchisee Insider Newsletter

The Educated Franchisee
The How-To Book for Choosing a Winning FranchiseFebruary 2011
Author ImageGreetings!

Welcome to 2011. 


This year is starting off with a bang.  First, the Second Edition of The Educated Franchisee is now available for sale.  Just go to Amazon.  The new edition has a completely new chapter 4 and a completely reworked chapter 12.  In addition, many of the industry statistics have been updated.  Everyone seems to believe that this is an improvement over what was already well received.


Second, The Franchisee Workbook, a three year adventure in writing, is nearing completion.  We currently expect publication mid to late spring.  The Franchisee Workbook takes the lessons found in The Educated Franchisee and turns them into functional exercises.  Literally 'turning reading to doing'.  I am very excited to receive your comments once this workbook is published.


Finally, we will rework and expand The Educated Franchisee website this year.  More reports, more resources, more information all in an advertising free format.  This will take a good amount of time but should result in significant improvement in the website.


We have a lot of projects underway and are very excited about 2011.  What about you?  What do you have planned for this year?  Do you have your list and are you executing?  It is already February - now is the time to focus on doing. 


Have a great February.


Apple Image
Rick Bisio
Apple ImageFranchising Expected to Grow in 2011 - New Report
Franchise businesses in most sectors are expected to add more store units and employees this year, concludes an analysis produced by consulting firm PricewaterhouseCoopers on behalf of the International Franchise Association, a trade group in Washington. PWC attributes the positive outlook in large part to the recently enacted tax and unemployment benefits package, which includes payroll and income tax cuts.....

Go to, Click Here

Apple ImagePreparing You Business for Tax Season 


NEW YORK - Here are some comforting words for small business owners: It's not inevitable that you'll have a tax season panic attack. Planning now will make the process of completing and filing your tax return less of an ordeal.


If you're the kind who's always rushing at the end to get your tax forms filled out, the first thing you need to do is figure out, right now, what the problems are. And figure out how to fix them, even if it means hiring someone to organize your receipts and/or hiring an accountant to complete your return.

Go to the Yahoo, Click Here
Apple Image Thoughts on Great Leaders

My favorite leaders are genuinely humble. They know they don't know it all, and they know they have much to learn. They dive into learning with gusto. They make mistakes and try again. If they are in one of those boxes on the organization chart that gives them authority over others, they don't take it too seriously. They know that they can stumble and fall at any moment. They are - in a word - very human.

I've said it before. They put their pants on one leg at a time - and they know that those they influence do too. It might seem contradictory to what it means to lead, but they know that others - at their core - are equal to or greater than they are. ....

Go to, Click Here

Apple ImageWhy Individuality Fosters Innovation

In 2003, Bill Swann, a professor of psychology at the University of Texas at Austin, set out to discover how employee diversity within work groups affects the group's overall performance. Swann and his colleagues created a group of 400 MBA students for the purposes of the study, and split the students into groups of four to six members with diverse backgrounds. Over the course of their first semester, the students were required work together in these groups, and their effectiveness was measured by their performance at the end of the semester.

The working theory proposed that people from diverse backgrounds, be it race, age, gender, or geography, could approach a problem from different viewpoints, and, armed with a collective range of knowledge and experience, produce a better finished product. The theory also postulated that in order to overcome the differences in background, employees should downplay their personal identities in order to align themselves with the goals of the "team."

Swann found that only partly true. ....

The Book
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There is a reality in life.  Greater knowledge drives better decisions and better decisions reduce business risk.  Franchising is all about risk reduction but not all franchises are low risk.  The Educated Franchisee is designed to empower you.  By following the advice and guidance presented in this book you will recognize high quality franchises and confidently pass over those that are not.

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Author - Rick Bisio