The Educated Franchisee Insider Newsletter

The Educated Franchisee
The How-To Book for Choosing a Winning FranchiseSeptember 2011
Author ImageGreetings!

Have you ever wondered why we celebrate Labor Day and how the holiday came to be?

The first Labor Day holiday was celebrated on Tuesday, September 5, 1882, in New York City, in accordance with the plans of the Central Labor Union. The Central Labor Union held its second Labor Day holiday just a year later, on September 5, 1883.


In 1884 the first Monday in September was selected as the holiday, as originally proposed, and the Central Labor Union urged similar organizations in other cities to follow the example of New York and celebrate a "workingmen's holiday" on that date. The idea spread with the growth of labor organizations, and in 1885 Labor Day was celebrated in many industrial centers of the country. (Source - US Dept of Labor)


Labor Day is dedicated to the achievements of American workers who are responsible for the creation of the highest standard of living the world has ever known. Let's celebrate the creator of so much of our nation's strength and leadership - the American worker.


At the same time, take a moment to tip your hat to the American entrepreneur. It is through the business owner's leadership, courage and investment that all jobs are created and the American worker is able to excel. Two sides of the same coin.  It is what makes America great.  



Rick Bisio
Apple Image Help Veterans,
Help Your Brand.

On August 5, President Obama proposed several tactics that would help military veterans returning to civilian life find jobs. The president also called on Congress to re-introduce the Help Veterans Own Franchises (HVOF) Act, which was originally introduced in 2009.


The new proposals, and passage of the HVOF Act, could result in an influx of military veterans becoming quick-serve franchisees.


President Obama's proposals include tax breaks for businesses that hire veterans and a new Department of Defense task force to help service-sector members find private-sector jobs. They also include new career-development programs in the Labor Department and Office of Personnel Management to train military veterans for private-sector employment.  .... 


Apple Image The Story Behind
Five Guys.

Jerry Murrell bursts through the swinging glass doors of a hamburger restaurant at a shopping center in suburban Virginia. Van Morrison is rocking through the speakers, and line cooks are shouting orders across the open kitchen. Murrell, 67, who is tall with sporty sunglasses perched atop his bald head, enters as if he owns the place, which he does. The founder and chief executive officer of the Five Guys burger chain approaches the counter, takes his place in line, and makes a show of slipping a crisp $100 bill into the tip jar.


Murrell passes up Five Guys' regular cheeseburger, which comes with two patties and 840 gluttonous calories, and orders the "Little Burger"-a single patty with lettuce and tomatoes. No cheese or jalapeņos, no mushrooms or any of the other 11 free toppings. Not even ketchup. Though he's proud of the offerings, chosen by his sons who help run the business-"Every little one was a decision," Murrell says. Today he keeps it simple.


What started as a modest burger shack in a Virginia strip mall has exploded into America's fastest-growing restaurant chain, with five stores opening each week. Five Guys serves up made-to-order burgers with beef that's never frozen and absurdly large servings of hand-cut fries. The fresh, generous meals allow them to charge more than fast food chains such as McDonald's and Burger King.   ..... 

Apple Image Should I Open a Franchise? Advice From the Experts.

Have you long wondered whether a franchise is for you? There are thousands of franchise opportunities, but figuring out which one is for you and if you've got what it takes to succeed as a franchise owner can be overwhelming.

Ray Barton and Rhoda Olsen, the brother and sister Chairman and CEO of Great Clips, the 3,000-unit hair salon franchise, offer BusinessNewsDaily readers some advice on who generally makes a successful franchisee and what you should consider before buying a franchise.

Apple Image Entrepreneurs use Franchises as Framework

After taking a few years to raise her kids, Kathy Suttle was ready to return to work.


She was interested in going into business for herself, but she wasn't interested in trying to build a company from scratch.


Suttle spent 20 years in corporate finance and consulting, and often saw how difficult it was for aspiring entrepreneurs to keep the cash flowing.


A career counselor recommended she consider becoming a franchisee, and after researching various business models (with the assistance of Rick Bisio and The Educated Franchise), Suttle made her move and now sells window treatments through a company called Budget Blinds.  ..... 


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There is a reality in life.  Greater knowledge drives better decisions and better decisions reduce business risk.  Franchising is all about risk reduction but not all franchises are low risk.  The Educated Franchisee is designed to empower you.  By following the advice and guidance presented in this book you will recognize high quality franchises and confidently pass over those that are not.

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Author - Rick Bisio