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January 2011

 Maven (also mavin) N: A trusted expert in a field, who seeks to pass knowledge on to others. Maven comes from Yiddish, and means one who understands, based on knowledge.

  The PTIS Maven comes to you from Packaging & Technology Integrated Solutions. As packaging moves to a strategic function, we give you innovation, strategies and technology ideas to add value to your packaging.


This PTIS  Principal contributed insights to the issue:
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Phil McKiernan has more than 20 years in product development with insights on how open innovation can drive the process today.         phil@ptisglobal.com


Specification Management Seminar
 Hone your skills with a Jan. 19 on-line seminar. PTIS' Phil McKiernan gives you insights on faster response, better efficiency, reduced costs.
 
Click here for info
 

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Packaging & Technology Integrated Solutions

info@ptisglobal.com
www.ptisglobal.com
800-875-0912
International +1-269-806-4566

Copyright 2011. Packaging & Technology Integrated Solutions, LLC. All rights reserved. All links are accurate at the time of publication.

Making innovation a 'best practice'

Open innovation is moving past a tipping point and becoming a business "best practice" for many companies. How can you make it work in your organization? Here's what we at PTIS see savvy packaging managers doing so packaging innovation supports their companies' business strategies.

  • Expanding their mindset to embrace open innovation. This includes team building
  • Integrating innovation into your management structure
  • Using scenario development
Click here for a PTIS Management Checklist on Innovation for 2011

Product sum is greater than its parts

Consumers see products as a sum of attributes: The product, package, brand equity and more. We've put that together into what we call the PTIS Product FormulaŠ. By using it, you can gain shelf impact and the best perception of the product. Key elements:

  • The package and how it conveys product attributes
  • Consumer experiences, both good and bad
  • Sustainability. It could be tiebreaker 
Click here for a PTIS Management Checklist on the PTIS Product Formula

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Assess your packaging with a snapshot

See how you stack up against competitors. Take photos of your packages and your competitors' packages and compare them. Take photos of different-size packages, varieties, and price points and insert them into software like Excel. Look for:
  • Shelf impact in decoration and structure
  • Innovation. How do new benefits offer value?
  • Performance. Have packages changed for better distribution efficiency?

Click here for a PTIS Management Checklist on the Snapshot Tactic