Maven masthead
June 2010

Maven (also mavin) N: A trusted expert in a particular field, who seeks to pass knowledge on to others. Maven comes from Yiddish, and means one who understands, based on  knowledge.

 The PTIS Maven comes to you from Packaging & Technology Integrated Solutions. As packaging moves to a strategic function, we give you innovation, strategies and technology ideas to add value to your brands through packaging.



This PTIS Principal contributed insights to the issue:
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Mike Richmond is a strategic business and technical leader with 25 years of experience. He co-founded PTIS in 2000, building on experience with Kellogg, Kraft, and Michigan State University. He has led R&D programs in strategic sourcing. And he adds new consumer and trade focus to provide global packaging solutions.




Create a roadmap to solve recruiting challenges . . .
. . . says PTIS Associate Colleen Killen in June's Packaging World magazine. Then recruit against your corporate vision, technical advances and long-term strategy. Know, too, the nature of today's potential employees.
Click here for the complete article 

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Packaging & Technology Integrated Solutions

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Copyright 2010. Packaging & Technology Integrated Solutions, LLC. All rights reserved. All links are accurate at the time of publication.
Packaging shows "private brand" value
As store brands move beyond being low-cost alternatives, the concept of "private brands" is emerging. This niche lets retailers add value and go upscale with their own brands. Here are just three packaging tactics to move private label upscale:
  • Know the consumer. How consumers react at First Moment of Truth determines the sale.
  • Use packaging to support premium private label. This niche needs packaging to support prices comparable to national brands.
  • Know that consumers see "green" as good. It is a tie-breaker.
Click here for a PTIS Management Checklist
on private brand packaging
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2010's hot tactic: drill deep for insights
Drilling deeper for insights is a tactic more leading-edge packagers are using as they adapt to the new normal. Consumers who demand more value in a tighter economy drive the shift. Here are some places the tactic is having the most impact:
  • Package design. It has to engage the consumer and foster trust.
  • Research. Analyze what people do, not what they say. Find out why they did what they did.
  •  Sustainability. Programs have to embrace both people and business needs.
Click here for a PTIS Management Checklist
on Mid-2010 Packaging Trends
Critical actions to gain speed-to-market
Do the right things and you can gain speed to market. You have to start at the idea stage and take steps throughout the process to production and shipping. Here are just three key "nodes" where you can gain speed to market:
  • Front end. Use open innovation. Find, buy or license technology. Look globally.
  • Testing. Investigate virtual store testing. It embraces packaging too, and its sophistication is increasing.
  •  Management. Get cross-functional input before starting.
 Click here for info on PTIS Consumer Insight report
Click here for a PTIS Management Checklist
on Speed to Market
 
Workshop links design, market trends
Package Design Workshops give you insights on current retail trends and consumer directions to help you create packages that sell from store shelves. Presented by Shelf Impact!, the one-day workshops examine factors that shape good package design.

Click here for more info