|
Welcome to the latest issue of Write for You
News & Notes
with some words of wisdom on
writing, business, and life. If you'd like to
share any books or favorite links with our
readers,
send us an
email. And be sure to check
our website
for ways that we can help you
with your
business. On paper or online, when you need words that work for you, I can write for you!
Nancy Passow
| Focus on the Positive |
 |
|
So why do we always worry about all the things that can go wrong, all of the negative issues? Wouldn't it be more productive to focus on the positive -- the outcomes we want?
Several years ago I was helping out at my kayak and canoe club "newbie" day. One of the experienced paddlers was leading a group of new paddlers around obstacles in the lake. And she gave some great advice -- never focus on the object you're trying to avoid because you'll end up paddling straight for it. Instead focus on where you want to paddle.
It should be the same for our businesses. Don't spend your time and energy focusing on all of the negatives. Focus on what you want to get accomplished -- and it will happen!
|
| Some LinkedIn Don'ts |
|
|
A Fast Company article listed three "don'ts" when using LinkedIn. They are:
- Don't use LinkedIn's generic e-mail templates. Personalize requests to connect.
- Limit your social updates in your LinkedIn status. I'm embarrassed to admit that when I first joined Twitter, I messed up my settings so that every one of my Tweets posted on my LinkedIn status.
- Don't ask for endorsements from people you don't know. That should be obvious.
There are a few other don'ts that I can add. When you're sending the request to connect, don't be lazy and check you're a friend when I don't know you. If we share a group, check that. Make sure your photo is professional looking -- your children and your pets are adorable, but they shouldn't be part of your LinkedIn profile.
Not sure if you're getting the most out of your LinkedIn profile? I can review it and show you how to make it better. And if you aren't on LinkedIn yet, I can help you set-up your profile. Make an appointment today and let LinkedIn work for you!
|
| Keep in Touch with Your Customers |
|
|
There's no better way to keep in touch with customers (and potential customers) than by providing interesting information -- like this e-letter. Whether it's monthly or quarterly or somewhere in between, let people know you're there.
Are you interested in trying e-mail marketing? I am a Certified Constant
Contact Expert and a Constant
Contact Solution Provider. Which means I can
help you with your e-mail marketing --
whether it's helping with set-up, writing the
content, or managing the entire process. I
can set up your contact lists, help you
choose a template (and customize it with your logo and website colors), and develop your e-mail
schedule. To learn more, click
here.
E-mail marketing is a way to stay in front of your customers. Whether it's an e-letter, notice of a special event or sale, or just a holiday greeting, e-mail marketing should be a part of your marketing package. Let me help you get started.
|
|
Book of the Month . . . Kiss That Frog! |
|
|
|
The subtitle of Brian Tracy and his daughter Christina Tracy Stein's new book is 12 Great Ways to Turn Negatives into Positives in Your Life and Work. It's a short, easy to read guide, 12 chapters long, to help you turn frogs into princes/princesses. Chapter titles include: "Imagine Your Handsome Prince"; "Drain the Swamp"; "Look for the Beauty in Frogs"; and "Kiss Your Ugly Frogs Good-bye".
One of my favorite ideas is "Decide what's ideal before you decide what's possible". Rather than starting by thinking of all the restrictions and limits, think of what can be done.
Small disclaimer: some of you may remember that I wasn't very fond of Eat That Frog!, Brian Tracy's book on procrastination. This book is different. Although I don't agree with everything in it, I'm enjoying reading it and will try to put some of its ideas into practice.
Quote of the Month: "All adventures, especially into new territory, are scary." -- Sally Ride, 1951-2012
|
|
