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Write for You News & Notes Words Working for You
January 2012/Vol. 7, #1

Welcome to the latest issue of Write for You News & Notes with some words of wisdom on writing, business, and life. If you'd like to share any books or favorite links with our readers, send us an email. And be sure to check our website for ways that we can help you with your business. On paper or online, when you need words that work for you, I can write for you!

Nancy Passow

in this issue
  • Book of the Month . . . My Father's Paradise
  • Welcome to 2012
  • Quotes to Live By
  • Social Media Marketing Solutions for You -- LinkedIn and Constant Contact

  • Welcome to 2012

    It is hard to believe that this is volume 7 of my e-letter. When asked how long I've had my business, I still find myself thinking five years, maybe ten years. And yet, this June it will be 15 years since I left the corporate world.

    Although I had very good intentions to have my start of the year blog written by now (reviewing how I did on last year's 'three words" and explaining this year's three words), it's still a work in progress. And today is the last day of January. So, I'll simply wish you a wonderful 2012, with the promise of more words of wisdom soon.


    Quotes to Live By

    A few weeks ago, our Temple (Congregation B'nai Israel in Emerson, NJ) celebrated Freedom Shabbat. It commemorated the birthdays of the Rev. Martin Luther King, Jr., and Rabbi Abraham Joshua Heschel (who marched together in the South). Participants picked out quotes from a basket from each of these great men. I'd like to share my quotes with you:

    "When the opportunity presents itself for you to defeat your enemy, that is the time which you must not do it. There will come a time, in many instances, when the person who hate you most, the person who has misused you most, the person who has gossiped about you most, the person who has spread false rumors about you most, there will come a time when you will have an opportunity to defeat that person. It might be in terms of a recommendation for a job; it might be in terms of helping that person to make some move in life. That's the time time you must do it. That is the meaning of love. In the final analysis, love is not this sentimental something that we talk about. It's not merely an emotional something. Love is creative, understanding goodwill for all men. It is the refusal to defeat any individual. When you rise to the level of love, of its great beauty and power, you seek only to defeat evil systems. Individuals who happen to be caught up in that system, you love, but you seek to defeat the system." -- Rev. Martin Luther King, Jr.

    "The worship of reason is arrogance and betrays a lack of intelligence. The rejection of reason is cowardice and betrays a lack of faith." "When I was young, I admired clever people. Now that I am old, I admire kind people." -- Rabbi Abraham Joshua Heschel


    Social Media Marketing Solutions for You -- LinkedIn and Constant Contact

    Do you have a LinkedIn profile? Many people use LinkedIn to find a job, but you should also be using it as one of the marketing tools for your business. Not sure how to do that? I can review your LinkedIn profile and show you how to make it better. And if you aren't on LinkedIn yet, I can help you set-up your profile. Make an appointment today and let LinkedIn work for you!

    Are you interested in trying e-mail marketing? I am a Certified Constant Contact Expert and a Constant Contact Solution Provider. Which means I can help you with your e-mail marketing -- whether it's helping with set-up, writing the content, or doing something more advanced. I can even set up your contact lists, help you choose a template, and develop your e-mail schedule. To learn more, click here.

    E-mail marketing is a way to stay in front of your customers. Whether it's an e-letter (like this one), notice of a special event or sale, or just a holiday greeting, e-mail marketing should be a part of your marketing package. Let me help you get started.

    Constant Contact Star Logo


    Book of the Month . . . My Father's Paradise
    Nice Girls Just Don't Get It

    In this fascinating book, subtitled "A Son's Search for His Family's Past", Ariel Sabar tells the story of his father Yona, a Kurdish Jew, and the language his father spoke and studied, Aramaic. The book grew out of Ariel's trying to understand his father and the rocky relationship they had.

    There are so many interesting stories here including the history of the Middle East (there was a time and place where Arabs, Jews, and Christians lived together peacefully); family relationships; and how to keep an ancient language alive. I was dismayed to discover that the Kurdish Jews did not have an easy time being accepted in Israel.

    On March 29, 7 pm, Ariel and his father Yona will be at a program at Temple Emeth in Teaneck, NJ. I'm looking forward to hearing them speak in person. And on March 13, at 7 pm, Rabbi Debra Orenstein, Congregation B'nai Israel (Emerson, NJ), will speak about "Aramaic as a Living Language" at the Westwood (NJ) Library. If you're interested in attending either of these events, let me know!

    Quote of the Month: "Opportunity is missed by most because it is dressed in overalls and looks like work." -- Thomas Alva Edison

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