Content is important -- whatever type of marketing you're using, whether it's social media, brochures, or something else. What's important is what you say.

You've all seen some version of business buzzword bingo -- the game that tracks how often those buzzwords show up in meetings, teleconferences, etc. Tim Phillips, a member of Fast Company's expert blogging community, wrote a great article about this.

As hinted at in the blog's title (shown above), his seven, pet-peeve words are: issue (rather than problem), passion, unique, iconic, role (instead of job or career), transparency, and empowerment. Check out his witty reasons for eliminating these words from your business communications.

This is a good reminder that when you're writing for business, keep it simple and straightforward. Make every word you use "work" and earn its place in your writing.

We're in the midst of December madness, counting down to the end of the year. Interspersed with all of the year-ending business activities are the opportunities to celebrate with friends and family. And we've hit the Winter Solstice, which means the days are getting longer!

Remember to take time to enjoy what is happening around you. Stop worrying about what comes next, just be in the present. Breathe. See you next year!

Do you have a LinkedIn profile? Many people use LinkedIn to find a job, but you should also be using it as one of the marketing tools for your business. Not sure how to do that? I can review your LinkedIn profile and show you how to make it better. And if you aren't on LinkedIn yet, I can help you set-up your profile. Make an appointment today and let LinkedIn work for you!

Are you interested in trying e-mail marketing? I am a Certified Constant Contact Expert and a Constant Contact Solution Provider. Which means I can help you with your e-mail marketing -- whether it's helping with set-up, writing the content, or doing something more advanced. I can even set up your contact lists, help you choose a template, and develop your e-mail schedule. To learn more, click here.

E-mail marketing is a way to stay in front of your customers. Whether it's an e-letter (like this one), notice of a special event or sale, or just a holiday greeting, e-mail marketing should be a part of your marketing package. Let me help you get started.