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Welcome to the latest issue of Write for You
News & Notes
with some words of wisdom on
writing, business, and life. If you'd like to
share any books or favorite links with our
readers,
send us an
email. And be sure to check
our website
for ways that we can help you
with your
business. On paper or online, when you need words that work for you, I can write for you!
Nancy Passow
| Smart Ways to Keep Your Smartphone Charged (or Why Duracell Rocks!) |
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I love my smartphone (see previous issues in the archives when I discussed whether to
get one and once I got it). The biggest problem, however, is that it is
a power hog and drains the battery. I often have to recharge it mid-day
if it's going to make it through the evening. This is particularly a
problem when I'm traveling. If I'm in my car, it's okay as I have a car
charger.
Recently, however, I flew out to Oregon for a long weekend.
I was renting a car, but was afraid to bring my regular car charger as
I was sure I would forget and leave it in the car. Duracell saved the
day. I bought a wonderful 3-in-1 charger at Radio Shack. When it's all
together it plugs into an outlet (top photo). Pulling it apart provides
a car charger. And pulling out the cord provides a USB plug. Plus it
comes with multiple charging tips so it can be used with various other
electronics that need charging. It worked beautifully! (It also came in
handy during Hurricane Irene -- I used the USB charger to charge the
phone from my laptop.)
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| Autumn, Already? |
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It is officially autumn, even if the weather still feels like summer (will this humidity never go away?) But school is back in session, the stores are all selling Halloween items, and a few leaves are starting to change color. One of my favorite poets, Robert Frost, describes how we feel when the seasons change (last stanza from his poem "Reluctance".
Ah, when to the heart of man
Was it ever less than a treason
To go with the drift of things,
To yield with a grace to reason,
And bow and accept the end
Of a love or a season?
"Reluctance" by Robert Frost, from A Boy's Will
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| Social Media Marketing Solutions for You -- LinkedIn and Constant Contact |
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Do you have a LinkedIn profile? Many people use LinkedIn to find a job, but you should also be using it as one of the marketing tools for your business. Not sure how to do that? I can review your LinkedIn profile and show you how to make it better. And if you aren't on LinkedIn yet, I can help you set-up your profile. Make an appointment today and let LinkedIn work for
you!
Are you interested in trying e-mail marketing? I am a Certified Constant
Contact Expert and a Constant
Contact Solution Provider. Which means I can
help you with your e-mail marketing --
whether it's helping with set-up, writing the
content, or doing something more advanced. I
can even set up your contact lists, help you
choose a template, and develop your e-mail
schedule. To learn more, click
here.
E-mail marketing is a way to stay in front of your customers. Whether it's an e-letter (like this one), notice of a special event or sale, or just a holiday greeting, e-mail marketing should be a part of your marketing package. Let me help you get started.
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Book of the Month . . . The Zen of Social Media Marketing |
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So, why another book on social media? This is truly a hands-on guide to using social media as part of your organization's marketing efforts. Shama Hyder Kabani provides "An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue" (book's subtitle) with her new book. And it's "the last social media guide you'll ever need", as she provides on-line updates plus a downloadable workbook to help you implement what you're reading about.
Why Zen? "The Zen of social media marketing is about understanding the mind-set of people who are using social media and then using it to your advantage." Kabani uses case studies, profiles, and step-by-step instructions. She covers websites and blogs, Facebook, Twitter, LinkedIn, video, and creating a Social Media Policy for your organization.
It's a relatively small paperback, which makes it easy to tuck in your bag and take with you for reading on the go. I find it easy to read and very, very practical. I've printed out the 10-page workbook and tucked it inside the book so I can use it as I read. As Kabani explains, "If you actually sit down and work through this workbook, I promise you will have the framework for your very own social media marketing plan."
Quote of the Month: "Choose being kind over being right and you'll be right every time " -- Richard Carlson
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