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Write for You News & Notes Words Working for You
March 2011/Vol. 6, #3

Welcome to the latest issue of Write for You News & Notes with some words of wisdom on writing, business, and life. If you'd like to share any books or favorite links with our readers, send us an e-mail. And be sure to check our website for ways that we can help you with your business. On paper or on-line, when you need words that work for you, I can write for you!

Nancy Passow

in this issue
  • Book of the Month . . . Enchantment: The Art of Changing Hearts, Minds, and Actions
  • Saving Japan
  • Evolving Words (According to the AP Stylebook)
  • E-mail Marketing Made Easy with Constant Contact

  • Saving Japan
    Golden Temple, Kyoto

    The earthquake and tsunami in Japan have been devastating. Japan is a beautiful and wonderful country and it makes me so sad to see what has happened. I've been lucky enough to visit twice (the photo is one I took of the Golden Temple in Kyoto). We have friends who live in Mishima, which is south of Tokyo; they are fine. They have had some power outages and there is a lack of some food basics at the stores.

    The Japanese people are very resilient (and patient) and will get through this. However, they aren't used to asking for help, which makes sending them aid very difficult. I found several good organizations to donate to: The Japan Society (a non-profit organization based in NYC which is sending money directly to groups in Japan); Mazon, and the Japanese Red Cross Society (through Google). There are other organizations and events also raising funds for Japan.


    Evolving Words (According to the AP Stylebook)

    And the big news in the world of word usage is that the AP Stylebook announced on March 18 that they will now recognize "email" rather than "e-mail" (The NY Times is staying with e-mail for the time being). One year ago they changed to "website" rather than "web site" (which I try to remember to use). In June, 2010, the AP Stylebook added 42 new guidelines for Social Media.

    The 2011 AP Stylebook will be out in May. In the meantime, you can get information on their website, which includes an Ask the Editor section. You can also follow them on Twitter at APStylebook.

    Not to be outdone, the Oxford English Dictionary (OED) just released its March 2011 OED Online and has including some interesting "initialisms" (abbreviations that use the first letter of each word): LOL, OMG, IMHO, TMI, and BFF. Even more surprising, they also included the heart symbol, which stands for the verb "love". Here's the full article on the March 2011 update.


    E-mail Marketing Made Easy with Constant Contact

    Are you interested in trying e-mail marketing? I am now a Certified Constant Contact Expert and a Constant Contact Solution Provider. Which means I can help you with your e-mail marketing -- whether it's helping with set-up, writing the content, or doing something more advanced. I can even set up your contact lists, help you choose a template, and develop your e-mail schedule. To learn more, click here.

    E-mail marketing is a way to stay in front of your customers. Whether it's an e-letter (like this one), notice of a special event or sale, or just a holiday greeting, e-mail marketing should be a part of your marketing package. Let me help you get started.


    Book of the Month . . . Enchantment: The Art of Changing Hearts, Minds, and Actions
    Enchantment

    I was enchanted by Guy Kawasaki's new book, Enchantment. Guy defines enchantment as "the process of delighting people with a product, service, organization, or idea" with an outcome of "voluntary and long-lasting support that is mutually beneficial." This wonderful process can be used for both business and personal relationships. Guy starts by teaching us how to be likeable and how to be trustworthy, the two things needed so that people will let you enchant them. This is part of what makes the book enchanting, Guy expects us to be nice, ethical people who use our power of enchantment for good. I'm looking forward to using what I've learned to develop new relationships and improve existing ones.

    Quote of the Month: "The truth will set you free, but first it will piss you off." Gloria Steinem (in honor of Women's Herstory month)

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