Welcome to the latest issue of Write for You
News & Notes
with some words of wisdom on
writing, business, and life. If you'd like to
share any books or favorite links with our
readers,
send us an
e-mail. And be sure to check
our web site
for ways that we can help you
with your
business. Remember -- when you need words that work for you, I can write for you!
Nancy Passow
The Wisdom of Ockham |
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Let me share Ockham's razor with you: "entities should not be
multiplied needlessly". So, you are probably asking, what does that
mean, who is Ockham, and why should I care? William of Ockham (sometimes
spelled Occam) was a logician and theologian who lived from around 1288 to
1348. What his maxim tells us is that you should go with the simplest
explanation rather than making things needlessly complex. According to
Anu Garg (aka the Wordsmith from A.Word.A.Day), it's a
razor "[b]ecause Ockham's razor shaves away unnecessary assumptions."
Another way to describe this is "making mountains out of
molehills". But it is something we've all been guilty of at one time or
another. Someone doesn't return a phone call or e-mail and we
immediately start constructing an elaborate scenario about what has
gone wrong in the relationship. Whereas what actually happened is that
the person was simply too busy at the time to respond. Garg includes
the example of medical students, who are told "When you hear hoofbeats,
think horses, not zebras." So don't make yourself needlessly stressed
out -- go for the simple solution.
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"Just One More Thing" Syndrome |
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One day last month, I was getting ready to go to a client meeting. But,
before I left I did just one more
thing. So, I was running late and hurrying and wound up missing
a turn and having to backtrack and was even later. Luckily, my client
has also fallen prey to just one
more thing, so we were able to laugh about it. Nonetheless, I
really don't enjoy the stress of running late, I like to be on-time for
things.
To my amazement, when I got back to my office, I found the latest
e-mail from Angie and Courtney (Lead Star,
Leadership by Angie and Courtney) waiting for me. The title is "One
More Thing . . . " and they discuss falling into the trap of "I can get
one more thing done" before I go. They agree that always being five
minutes late is a bad thing. What they suggest is that the next time
you're ready to head for an appointment, but you look at the clock and
try to decide if you can finish just
one more thing, Don't Do It. Leave! Maybe you'll even arrive
early, which means you will be calm and relaxed instead of harried.
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Leaving on a Jet Plane |
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By the time you read this, I will be in Japan. My daughter and I are taking a two-week trip to visit friends and do some touring. We'll be spending a few days in Tokyo, going to Kyoto (and the nearby town of Uji in the heart of tea country), and seeing some other places. If you'd like to see what we're up to, I will be posting notes and photos on my Blog.
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E-mail Marketing/Constant Contact Solution Provider |
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Are you interested in trying e-mail marketing? I am now a Certified Constant
Contact Expert and a Constant
Contact Solution Provider. Which means I can
help you with your e-mail marketing --
whether it's helping with set-up, writing the
content, or doing something more advanced. I
can even set up your contact lists, help you
choose a template, and develop your e-mail
schedule. To learn more, click
here.
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Book of the Month . . . How to Wow |
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The subtitle of this book by Frances Cole Jones is "Proven Strategies for Presenting Your Ideas, Persuading Your Audience, and Perfecting Your Image". Frances is founder of Cole Media Management, a company focused on helping people develop powerful communication skills. The book covers everything from the message on your voice mail to making presentations in front of a huge audience. Using fun and practical examples, Frances provides guidelines that will help you truly "wow" everyone you encounter.
The book is now available in paperback, with a new subtitle, "Proven Strategies for Selling Your [Brilliant] Self in Any Situation". Frances also has a website, featuring "Wow this Week" (which you can subscribe to.)
Coming in the July issue . . . What Books are in Your Beach Bag? I'll be testing a few on the flight to Japan (14 hours!)
Quote of the Month: "Knowledge speaks, but wisdom listens." -- Jimi Hendrix
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