February 2012
SSWBN Newsletter:
The Compass 



Thank you for  subscribing to the SSWBN Newsletter.  Our mission is to provide you with Contacts, Coaching & Collaboration.


Let us help you grow your business!
See our Events Calendar here.


Pay It Forward - A message from our President
Janet LaBerge
Dirty Deeds

It was great to come back from my yearly pilgrimage to St Thomas and hear so many positive comments about the recent breakfast. Although no jokes were told, I understand that our incoming President, Terri Martini, did an outstanding job as emcee for the event. 



 It will be with a mixture of sadness and exhaustion when I turn over the leadership of our organization to Terri at Celebration! in June. It has been a wonderful experience, but each of us brings our own strengths and personality traits to the Board of Directors, and I am so pleased to have Terri as our next leader. I'm also pretty confident that Katie Howard will be breathing a little sigh of relief to have a President with a much better filter!


I am also pleased that so many members had a chance to check out our new breakfast venue at Linden Ponds. I do a great deal of business with Linden Ponds and have always been treated kindly by the staff and residents there. As a sun worshipping Aries, I'm also a big fan of natural light, so it's wonderful to have breakfast in a room with lots of windows. The grounds are always meticulously manicured and the décor very high end. I have enjoyed many conversations with the folks who live there and find them quite receptive to slightly randy humor. I hope that you will allow additional time when you come to the breakfast to hang out and meet some of the great folks there.


This month we will also be heading to one of our new lunch venues at Gourmet Gardens in Hingham. We are hoping that the new locations may make it possible for members to attend if one restaurant is closer to their home or work. Having a buffet will also make it possible for members to have more control and choice over their portion sizes and food selection. Thanks to Katie for doing the work required to obtain contracts with these new vendors. 


Happy to lead with fun and humility,



Dirty Deeds, Done Dirt Cheap

Email Janet:  Dirtydeedsddc04@hotmail.com


Pay It Forward Tip for February:


Valentine's Day is coming up. Please remember to support our members when you are buying flowers, gift baskets, spa treatments and chocolate for your special someone. If you know someone who has lost their significant other within the last year, consider sending them a little something to ease the pain of their first Valentine's Day without their sweetheart.

Executive Director's Column

Katie Howard


Dear Members and Colleagues:


Thank you to the many who attended our annual State of the Network breakfast last week at our NEW location Linden Ponds in Hingham.





 Below is a recap of the invigorating breakfast that can act as a reminder of how we at SSWBN willingly introduce change to accommodate our members.  After all ... SSWBN is about our member businesses and their success. Therefore, we are constantly trying to fulfill your needs.


SSWBN Board of Directors President-elect Terri Martini of the Front Street Gourmet served as emcee and it gave us a taste of what is to come - a great leader to take over in June. We learned some fun facts about our fabulous Board of Directors


Thank you to our 2012 partners!


Gold Partner: Comfort Keepers.

Silver Partners: Elizabeth Pineault, CPA, George Washington Toma, Watch All Pest Management, Welch Healthcare and Retirement Group, Professional Bookkeeping Services, Eastern Bank. 


Thank you to the Teams for presenting all of the exciting updates for 2012!


In 2012 (SSWBN's 21st year) expect to see:


NEW! Lunch locations: We started the year at BeerWorks in Hingham, and then in February we will meet at the Asian C (new name will be Gourmet Gardens) in Hingham on Route 53 for an Asian buffet. In March you can find us at the Stockholders in South Weymouth (Route 18).


We will meet at each location four times throughout the year. Once a quarter we will also feature a NEW! short presentation on certain industry trends. February will start us out with Finance. Make sure to check our calendar of events for topics and locations.


The SSWBN Professional Development Seminar Series:  Seminars will now be one hour and 45 minutes each month, and packed with content. Check here for monthly events.


Check out our Event Calendar here.


NEW! Rewards Card! This month we will be distributing to all members a rewards card.  Attend six events and get the seventh for FREE! We will be mailing them to all new members.


SSWBN Cares! Event: Stay tuned for more details with respect to volunteer opportunities for the September Friends of Mel: The Art of Living Cancer Conference


Get business advice! Set goals! Join a Round Table! Contact Michelle at info@sswbn.org for details.


Marketing opportunities available with SSWBN! Consider a sponsorship or partnership with SSWBN. This is a great way to "expose" your brand and let people know who you are. We make affordable packages available. Thank you to George Boerger of Boerger Law for Sponsoring our State of the Network Breakfast. Contact me for details.


Let's do business with each other!


Thank you,




781-696-9901 *  Email me!

Dedicated to the success of our members through Contacts, Coaching and Collaboration - our mission.

Business Tip of the Month By Bernie Heine of Professional Business Coaches, Inc. 

Bernie Heine
Bernie Heine,
Professional Business Coaches, Inc.
How are you doing with all those New Year resolutions? Are you ticking them off one by one, or are you piling up guilt and regret 'cause you can´t seem to get around to them? Because the time to do what is really important gets swallowed up by what is very urgent.
Time management is THE big issue for all of us at the start of the year. There always seems to be "too many new initiatives, and too many old ones blocking the path to change."
Take a little time to read on, then save yourself A LOT of time by boosting your personal productivity.
About the Law - Barry Gordon, GMO
Barry Gordon

Crocuses, Daffodils, Tulips ... Tax Planning and Estate Planning


Sooner rather than later, the crocuses, daffodils and tulips will pop. Then comes the Tax Man. Whether you do taxes yourself or use an accountant, talk to a professional about your assets.


Do not forget interest rates on mortgages are at historic lows. We have referral sources that give great deals to our clients.


This is a great time to look at your estate plan. Over the past few years many things have happened in your life or in the lives of your family that necessitate reviewing and modifying your wills, trusts, powers of attorney and health care proxies.


You should also be looking at the beneficiaries of your life insurance and your 401(k)s to see if they make sense.


If you or your parents are thinking about a nursing home, it is time to do Medicaid Planning and long term care insurance.


You are punishing yourself and your children if you do not try and save assets. You have heard all the ads on TV and radio about asset protection and reverse mortgages and Medicaid planning. We can and will advise you in all of these areas and we will not build in the cost of advertising - as those others do.


Call us today at 617-786-0800 and set up an appointment. ... And one more thing:  DON'T FORGET ABOUT BREAKFAST WITH BARRY!


Email Barry




Kristen Ford- Hernandez

Hello Members!


It was good to so many of you at the State of the Network breakfast!  I am looking forward to a great year with the Network and seeing you all more often!  We have a number of connections to share this month.


Katie Howard of SSWBN would like to thank Susan Peters of Mount Vernon Mortgage and Terry Narus of Eastern Bank for the fabulous service while she and her husband refinanced their house.  She also thanks Rosemary McLaughlin of Elements Therapeutic Massage Therapies for giving her mother-in-law the "best massage ever."


Katie also joins The Compass managing editor, Patty Funder of LaserLight for Men and Women, in acknowledging the great job that Kristen Ford-Hernandez (wow - that's me!) of Premier Pros Painting and Carpentry for the fabulous re-design of this newsletter.


Alison Schirone of AC Associates sends a big thanks to Christy Kendrick of Acme Glass for replacing her car windshield "right in our driveway.  This is the second time we've had Acme and we wouldn't use anyone else," Alison said.  "Also, thank you to Jeff Cohen of One Stop Painting for cleaning our gutters -- and for doing them quickly so our barking dogs only had to bark for about a half hour!"


Stacey Shipman of Healthy South Shore (www.healthysouthshore.com) would like to thank a lot of people for their support through the launch of the new Healthy South Shore website.

Thank you to Rosemary McLaughlin of 

Elements Therapeutic Massage Therapies

 in Hingham for signing on as Healthy South Shore's first sponsor.


To the following members who showed their support by signing up for a resource directory listing on Healthy South Shore (and who frequently attend the South Shore Wellness Professionals events): Rosemarie Lanchester of Everything You Wish For, Martha Tassinari of South Shore Healing Center (www.southshorehealing.com), Kathleen Ogar of Infinite Health and Wellness,  Nancy Allonen-Allie of Life Vantage, Donna Keith of Inches Away, Kerrilee Pietroski of Catalyst Hypnosis Center , Lindsay Rentz of Lindsay Rentz Fitness , Darlene Calcagno, Cuisine by Darlene.


Stacey would also like to thank Jennifer Logue of

McCauley Logue Communications

for her help with press releases announcing the new site and Stacy Mafera of Errands Etcetera for helping with a video shoot.  And finally, Stacey would like to thank SSWBN for providing the networking opportunities needed to meet the contacts and collaboration partners that helped make Healthy South Shore a reality. Networking and relationships are critical to business success. Here is to another 20 years of contacts, coaching, and collaboration with SSWBN!


Kristen Ford-Hernandez

Premiere Pros

Email: Kristen@premierepros.com

"Choose to believe something good can happen. Expecting it to happen energizes your goal and actually gives it momentum. What you expect to happen, happens."  Author unknown

Movin' on up
Roberta Sousa
Roberta Sousa, Rockland Trust

Greetings!  How about this exciting accomplishment from one of our members!


Congratulations to Paula Harris, co-founder and principal of WH Cornerstone Investments of Duxbury, a wealth management firm, recently elected Chairman of the Board of the South Shore Chamber of Commerce for 2012.

"It is an honor to have been elected to lead this prestigious membership organization," Paula said. "The Chamber is such an important voice and advocate for business on the South Shore and beyond. The majority of the Chamber's members are small business owners like us, so I am excited to give a voice to the smaller businesses of the South Shore.


"It has been so exciting for me to be exposed to exciting projects and companies up from Quincy to Plymouth," Paula said. She serves on the Board of Directors for the Plymouth Philharmonic Orchestra, having served three years as president. She is an Overseer of the South Shore Conservatory, and was elected in 2009 to serve as a Trustee of the Duxbury Free Library.


She served on the Duxbury Economic Advisory Committee, and i 2011 she was elected to serve as a Corporator of South Coastal Bank. 

Do you have an accomplishment or award you would like to have published? This is a great place to let us know. Give us the opportunity to celebrate with you!! As always, I look forward to receiving your announcements and sharing them with the members. Please email them to me by the 18th of the month.



Roberta Sousa



Networking Nova

EaCourtney Newcombch month the SSWBN Membership Team recognizes a member(s) who exemplifies the qualities of a Networking Nova, a person(s) who embodies the Network's core values of coaching, contacts and collaboration; someone who is visible at many SSWBN events and who treats others with respect and dignity. In addition, this person(s) utilizes the Network to build his/her business and helps others do the same.


Congratulations to Courtney Newcomb from Arrange Boston.

Read More.....

Massachusetts Educational Foundation, Inc. 
MA Ed Foundation 

Business Benefits of Giving


As we dive into 2012 the Massachusetts Educational Foundation, like you, is in the process of lining up our events for the year, including fundraising efforts, awareness-generating campaigns and of course reviewing and selecting our scholarship recipients. We're all about supporting women in career transition, and ironically we've gone through a major transition ourselves with a name change and a vision to expand our reach to all of Massachusetts.


This is a large undertaking for a small, all-volunteer board and a few helpful committees. So we'd appreciate your support by spreading the word about the Foundation, following and "liking" us on Facebook (link to http://www.facebook.com/pages/Massachusetts-Educational-Foundation/143362345730070), attending fundraising events, inviting eligible candidates to apply for our scholarships, and including our cause in your giving strategy for the year.


Statistics show that businesses who give back and have a deliberate philanthropic strategy find that the benefits far exceed the time and energy they put into it.


  • By demonstrating the values a business has, it draws in customers with the same values and sets the business apart from the competition.
  • Increasing visibility in the community through Public Relations is a win/win situation, not just for the business but for the cause, too.
  • Employees feel good about making a difference and working for a company that cares.
  • By putting a strategy in place, efforts are focused and can have measurable results.

The Massachusetts Educational Foundation may align with your company's strategy if:


  • The target audience for your business is primarily women -- but not limited to just women;
  • Your business has an educational component;
  • You have been through a career transition yourself and wished there had been a scholarship available when you needed it. Relating your own story to your customers can have an incredible impact on your brand!

We're happy to discuss if there's a win/win that makes sense for the Foundation and your business. Feel free to contact us today. Then be on the lookout for upcoming news, fundraising opportunities and events:


  • Scholarship applications are available March 1, 2012: find eligibility requirements on our web site
  • Sponsor the SSWBN April breakfast - speaker to be announced
  • Scholarships awarded at SSWBN Celebration! In June
  • Raffles, shopping events and more!


The Massachusetts Educational Foundation, Inc. is a 501(c)(3) non-profit organization dedicated to making a difference in the lives of women over 35, enabling them to transition to a more rewarding career, by providing scholarships for education. Donations are tax deductible to the extent of IRS regulations.
In This Issue- Click to go to:
Pay It Forward
Executive Director's Column
Monthly Tip from Bernie Heine
About the Law - Barry Gordon
SSWBN Connections
Movin' On Up
Networking Nova
MA Educational Foundation
Featured Business



Comfort Keepers 

watch all 2011

Eastern 2009

Patricia Funder of
LaserLight for Men and Women serves as your Managing Editor
of the SSWBN Compass.

E-newsletter designed by Kristen Ford-Hernandez, Enterprise Marketing

Like us on Facebook

Visit our blog
Featured Business
stacey shipman 2012

Name:  Stacey Shipman

Business: Professional speaker; Founder/Editor, Healthy South Shore

Website: www.healthysouthshore.com

Address: South Shore, MA and online


Healthy South Shore


How did you come to be in this line of work?

As a college freshman I gained and then lost the infamous 'Freshman 15.' Exercise turned into a passion/obsession. To share this knowledge with others I became an aerobics instructor and personal trainer.


After graduation I entered the corporate world and continued to teach fitness part-time evenings and weekends. In 2006 I quit my job due to stress and burnout. My stress didn't go away with self-employment, but I learned a new set of tools that allowed me to travel the path to online publisher.


My past work experience includes time in the publishing industry. I combined my publishing skills with my health/fitness/interest/ experience and voila! Healthy South Shore was born.


What are the top three things that separate you from your competition?

Best said by people with whom I've worked directly, the following come from those who attend my programs or read my articles:


Practical: I provide practical and easy-to-implement advice.

Non-judgmental: I teach only what I have personally experienced. I get it and I've been there.

Integrated approach: I believe in a 'whole person' approach and take into consideration mind, body and spirit when I speak, write and teach.


What changes are happening, or can you predict happening soon, within your industry?

Rising health care costs, increased stress and a concern about obesity rates in youth and adults make health/fitness the field to be in right now. We can't keep ignoring our health or the impact food, stress and lack of movement have on our ability to stay healthy and live a long, satisfying and successful life, personally and professionally.


A tremendous opportunity exists for increased awareness, education and coaching on a local level, and shifting how we think about health/fitness. I teach, for example, to focus on people not money; focus on what to do instead of what not to do, all in an effort to reduce costs, improve health and create healthier communities.


What do you regard as your greatest achievement in business to date?

Launching Healthy South Shore. This online magazine has been a thought for five years. Seeing it come alive definitely feels good!


Where do you want you and your business to be in five years?

My vision for Healthy South Shore is to become THE go-to resource for practical health and fitness information and events south of Boston.


In five years, when people think health/fitness on the South Shore they will think HealthySouthShore.com first. The concept will spread to other regions in the state and around the country!



What benefit(s) have you received through your networking efforts?

SO MANY! Two benefits stand out: the relationships I created and the leadership experience.


SSWBN works when you make the time and effort to get involved. People get to know you, your style and your work ethic. My involvement in SSWBN is truly priceless. I appreciate the experience and opportunities.


What is/are your one or two toughest challenges?

I'm one person taking on the role of content creator, project manager, sales, bookkeeper, videographer, editor, marketing, social media. I'm in a position now where revenue is coming in and I'm reaching out for help (folks from the Network!) in some of these areas.


What motivates you on a day-to-day basis?

My 'why' motivates me. If you don't have a 'why' for your work, check out Simon Sinek's website www.startwithwhy.com. He suggests successful companies start with 'why' before they share the how and what, thus creating a deeper connection to customers.


My 'why': For years I did not feel good about myself or my work. I am happy to say that is no longer true. As a result of my experience, I want men, women and youth to go to bed at night feeling good about themselves and their work. Healthy South Shore is one part of that equation. Stay tuned for more to come!


What is something that members may be surprised to learn about you?

In the sixth grade I won the Quietest Girl award. I didn't have a voice - I never spoke up, and instead of forming my own beliefs, lived by someone else's: a recipe for misery and dissatisfaction. When I became self-employed I needed to find my voice. To build my confidence I purposely put myself into positions that scared me - professional speaker, President of SSWBN, writing. Today my work is all voice - speaking, writing and publishing. You can work through your fears and make your dreams a reality when you have the right tools and support.


What do you do in your spare time for fun?

I'm a little bit cowgirl, a little bit city slicker, little bit beach bum and a little bit adventure seeker. You can find me working on a jigsaw puzzle, playing at the beach, traveling, practicing yoga, hiking a mountain, writing, daydreaming, visiting family or hanging at home with my husband, Michael, and our 'boys' (meow) Mr. Bob and Habibi.


This weekend you will also find me watching Super Bowl XLVI and praying for a Patriots' win!

Thank you!

SSWBN I P.O. Box 577, Hingham, MA 02018-0577 I  781-924-5160 I www.sswbn.org