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 July 13, 2012
Innovative Lost & Found Program Hastens Pet/Owner Reunification in NYC
The Mayor's Alliance for NYC's Animals�, ASPCA� (American Society for the Prevention of Cruelty to Animals), and Animal Care & Control of NYC (AC&C) have joined forces to create a new lost-and-found program to ensure that lost dogs and cats are returned to their owners. This innovative program harnesses the power of trained volunteers and technology to track down lost pets and speed their return to anxious owners.
The new pilot program launched July 2, just in time to be in place for the Fourth of July, a holiday traditionally marked by a spike in lost pets, thanks in part to the number of frightened pets who go rogue during fireworks displays.
Learn more about our new pet lost-and-found program...
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 Broadway Barks Returns to Shubert Alley
for 14th Year
Saturday, July 14, 2012, 3:30-6:30 p.m.
Shubert Alley, between 44th and 45th Sts, west of 7th Ave.
New York's most star-studded adoption event is happening on Saturday. Join hosts Bernadette Peters and Mary Tyler Moore, stars and cast members from Broadway's hottest shows, and some of New York's most adorable dogs and cats for adoption for an afternoon to remember!
Read about this fun-filled annual adoption event...
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 Summer Safety Tips for Your Pet
For most pet owners, summertime is ripe with opportunities to enjoy more leisure time with our pets. A fun summer is a safe summer, so be sure you're taking every precaution to ensure the safety and well-being of your pets.
Learn how to keep your pet healthy and safe this summer...
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 Big Town Big Heart: An Animal Lover Who Always Has Room for One More
Debbie Fierro grew up in what she describes as the "hub" of Paterson, NJ, in a house full of six kids, love, laughter and lots of animals. "We made sure we always had food and shelter for the many strays we brought home." Fierro, a transport driver for Wheels of Hope, a program of the Mayor's Alliance for NYC's Animals, has the same philosophy. After a long and successful career owning restaurants, Debbie has devoted her life to saving animals.
Read more about Debbie and Wheels of Hope...
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 Your Vote Saved Lives!
This spring, we were honored to be one of three non-profits chosen to compete in Toyota of Manhattan's Big Apple Giving contest. Facebook users were asked to "like" Toyota of Manhattan and vote for which group they would like to win $2,500. After sustaining a large lead since March, we had a surprise vote challenge from another group on July 3, the last day of the contest, but our dedicated supporters pushed us over the top to win by only two votes! We can't thank Toyota of Manhattan and our fans enough for this life-saving donation. We look forward to working with Toyota again in the future.
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 Free Vaccinations, Microchipping, and ID Tags for Cats in Brooklyn on July 15
Be a responsible pet owner. Have your cat vaccinated ---- it's required by law in New York City. Also, increase the chance that you can be reunited with your lost kitty by having him/her microchipped, and receive a free ID tag.
Learn more about this free cat clinic...
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 Mondays are 1/2 Price at Any ASPCA Mobile Clinic!
The ASPCA Mobile Spay/Neuter Clinics have provided over 150,000 high-quality, low-cost spay/neuters for NYC pets. To celebrate, Mondays are 1/2 Price at any Mobile Clinic!
Learn how to get your pet spayed or neutered for half price...
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 Already Shopping for Back-to-School?
Did you know you can raise money for the Mayor's Alliance for NYC's Animals at no extra cost to you every time you shop online through iGive.com? iGive.com features over 900 of your favorite online retailers, including back-to-school favorites, Amazon.com, the Apple Store, Barnes & Noble, Bed Bath & Beyond, BestBuy.com, Dell, DSW, eBags.com, Gap.com, Old Navy, and Staples.com, to name just a few. It's easy ---- just sign in at iGive.com before you shop, and help homeless pets!
Learn more and sign up for iGive.com now...
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