Following are multiplatform offerings that will allow Armstrong customers to watch and be a part of the London 2012 Olympic Games, including live streaming, VOD, mobile and tablet apps, and a 3D channel.
NBCUniversal's Olympics Experience on Armstrong Includes:
* NBCOlympics.com: NBC Olympics Live Extra, the exclusive home of Olympic live stream content at NBCOlympics.com/LiveExtra, is available now to verified customers who subscribe to a package that includes CNBC and MSNBC and who sign-in. NBCOlympics.com will live stream more than 3,500 total programming hours, including NBC Sports Network, MSNBC, CNBC and Bravo, for the first time ever so that Armstrong customers can easily verify their subscriptions and watch Olympic coverage live online at no additional charge. Those subscribers who sign in and verify by Friday, July 27 can enter the NBC Olympics Live Extra Sweepstake for a chance to win prizes including a trip to the US Olympic Training Center in Colorado Springs, an HDTV, and other prizes, courtesy of NBCUniversal. Armstrong customers should follow these verification procedures to access Olympic programming via NBCOlympics.com:
1. Go to NBCOlympics.com/LiveExtra
2. Click the "Click here & Get Ready" button
3. Select Armstrong as your cable provider
4. Enter the username and password that corresponds with your Armstrong account
5. You are signed in throughout the Games on that device!
* Mobile and Tablet Apps: NBCUniversal will offer two apps for mobile and tablet viewing. The NBC Olympics Live Extra app will be available to verified Armstrong customers and will offer the same live streaming and event replays available via NBCOlympics.com/LiveExtra. Armstrong customers can verify their mobile and tablet devices when the NBC Olympics Live Extra App launches in mid-July. The NBC Olympics app will include short-form highlights, schedules, results, columns and more and will also link to the NBC Olympics Live Extra app.
* On Demand: NBCUniversal is making Olympic highlights and full-event rewinds available via Armstrong's Video-On-Demand service. See U.S. athletes compete in Diving, Gymnastics, Swimming, and Track & Field with over 100 highlights covering the U.S. Trials.
Pre-Games: Viewers can access more than 120, 4-8 minute clips available in SD and HD.
In Games: NBCU will offer more than 550 highlight clips, in addition to 240 full-length event replays, available within 24 hours of the event completion, all in HD and SD.
* 3D: Panasonic Corporation of North America and the NBC Sports Group have partnered to make the London 2012 Olympic Games available in 3D to Armstrong customers. The effort will produce 242 hours of coverage and mark the first time that the Olympic Games will be distributed in the U.S. in 3D. The 3D broadcasts will be shown on next-day delay and will span multiple competitions throughout the 2012 London Summer Olympic Games.
* Specialty Channels: Dedicated 24/7 basketball and soccer channels are available to Armstrong customers, and will total 770 hours of NBC's HD coverage.
The 2012 London Olympic Summer Games will run throughout 19 unforgettable days and nights, covering every sport, medal, champion and riveting moment. For more information, visit www.armstrongmywire.com or www.NBCOlympics.com.
About NBC Olympics
A division of the NBC Sports Group, NBC Olympics is responsible for producing, programming and promoting NBCUniversal's Olympic coverage. It is renowned for its unsurpassed Olympic heritage, award-winning production, and ability to aggregate the largest audiences in U.S. television history.
Having produced every Summer Olympics since Seoul in 1988 and every Winter Olympics since Salt Lake City in 2002, the networks of NBCUniversal are synonymous with the Games in the United States. In 2011, NBCUniversal acquired the U.S. media rights on all platforms to the 2014 Sochi Winter Olympics, the 2016 Rio Summer Olympics, the 2018 Pyeongchang Winter Olympics, and the 2020 Summer Olympics. At the conclusion of the 2020 Games, NBCUniversal will have presented 17 total Olympic Games and 11 consecutive, the most for a U.S. media company in both categories.
NBC has won an unprecedented 91 Emmy Awards for its Olympics coverage, as well as a prestigious Peabody Award for its presentation of the Beijing Opening Ceremony in 2008, which USA Today said was "the best overall Olympic experience ever provided by a U.S. network."
In addition to its unsurpassed heritage and award-winning production, NBCUniversal is known for aggregating large Olympic audiences, as nine of the top 11 most-watched U.S. television events of all time are Olympic Games presented across the networks of NBCUniversal. The Beijing Summer Olympics rank No. 1 with 215 million viewers.
About Armstrong
Armstrong provides television, high-speed Internet and telephone service to customers in Pennsylvania, Ohio, West Virginia, Kentucky and Maryland, and is America's 14th largest cable television provider*.
*Kagan Media, 2011
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Armstrong Media Contact:
David Wittmann, (724) 283-0925, dwittmann@agoc.com
NBCUniversal Content Distribution Media Contacts:
Christine Reisner, (201) 735-3637, Christine.Reisner@nbcuni.com