| Greetings! |
Happy New Year! TerraEdge wishes you and your business the best of success in 2012.
TerraEdge remains committed to offering unique web design, Internet marketing and information technology services to help you grow your business. If you have questions, contact us today to get the answers you need. We are here to assist!
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| 5 Tips for E-mail Marketing Success |
 Keep these 5 tips in mind the next time you're putting together an e-mail marketing message to be sent to your clients.
- Focus on your subject line: The first challenge is to get people to open your e-mail. Stand out in your client's inbox by being clever or offering a solution to a customer need. For example, did you notice how the subject line of this e-mail teases this set of useful tips?
- Keep it short: The average length of e-mail marketing messages keeps getting shorter. Target 700-800 words. People are busy and don't want to read long messages.
- Use bulleted lists: A famous survey from Jakob Neilsen found that only 11% of people read e-mail messages carefully. Bulleted lists allow you to organize your message and hit the reader with keywords that catch their attention.
- Tell stories: A good story is extremely powerful. If you're pitching a product, tell a story about how it helped another client. Practice your storytelling to connect more effectively.
- Read your newsletter out-loud: This might sound crazy but try it. Does your article sound like a commercial? If so, rewrite it and strive for a conversational tone. Readers don't want heavy sales pitches.
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Simply launching a web site is not enough to be successful on the Internet. The Internet is a competitive place and standing out can be a struggle. Ask yourself these questions: