CoSIDA Members:

We need you to help your school celebrate College Colors Day and possibly win a $10,000 prize!

The Collegiate Licensing Company (CLC) and CoSIDA have joined forces to raise awareness of and promote 2012 College Colors Day, a day when all college students, fans, and alumni are encouraged to wear the colors of their favorite college or university to celebrate the start of the new fall sports season and back to campus. This year's College Colors Day is Friday, August 31.

Below are several ways you can get involved with 2012 College Colors Day:

RALLY FANS TO PLEDGE THEIR ALLEGIANCE FOR COLLEGE COLORS DAY ON ESPN.COM

CLC and NCAA Football launched a contest that encourages fans to pledge the school they will support on College Colors Day at ESPN.com/collegecolorsday. More than 170 colleges and universities are participating in the spirit contest. A full list of participating schools is attached HERE.  

All registrants that sign up and pledge their support for a participating school will be entered to win weekly prizes. In

Click here to "Pledge Your Allegiance" to your favorite school & earn prices!

addition, the school with the most pledges will be crowned "Winner of the College Colors Day Spirit Cup" and awarded $10,000 for its general scholarship fund.  

SIDs can rally fans to pledge support for their school through the athletic website, coach or athletic Twitter messages, or posts on the athletic Facebook page. CLC can provide school-specific logos and draft promotional materials to use in encouraging your fans to register and "Pledge Their Allegiance" to their favorite school.

LOCAL BUSINESSES, SCHOOLS, AND OTHER ORGANIZATIONS

Organizations of all types are asked to celebrate College Colors Day by encouraging their employees to wear college colors on Friday, August 31. Participating organizations, including elementary, middle, and high schools, can register their participation at  www.collegecolorsday.com. There are sweepstakes available for offices and K-12 classrooms.

GENERAL PROMOTION TO YOUR STUDENTS, FANS, AND ALUMNI

During the two weeks leading up to Friday, August 31, athletic communications staff members are encouraged to use all resources at their disposal to promote to students, fans, and alumni to support their school by wearing their colors on Friday, August 31. Get your fans FIRED UP!

IF YOU CLICK HERE you will find the following marketing materials for promoting College Colors Day:

• College Colors Day logo 
• College Colors Day logo that can be customized with the logo of your school
• Banner ads for schools participating in the ESPN promotion to post on campus websites to link to espn.com/collegecolorsday, providing an easy way for fans to pledge their support of your school.
• Customizable social media posts for schools participating in the ESPN promotion
• Customizable press release for schools participating in the ESPN promotion

College Colors Day is a critical component of the national efforts to expand the presence of college merchandise at retail, which helps generate vital resources for your campus. With that said, an important steward in spreading the College Colors Day message is YOU.

_________________________________________________ 

QUESTIONS? 

If you have any questions about College Colors Day, please email CLC's Tim Hawks at thawks@clc.com. Thank you!

______________________________________________________