But here's the part that got my attention and that I think is ingenious, especially for entreprenurial kids.  It's a place where kids can find or post jobs.  Again, here's Jill: 

When kids post a job in their neighborhood, it is organized by zip code.  When a neighbor searches their zip code, they can find kids that are looking to babysit, tutor, water plants, walk dogs,etc.  Once a neighbor clicks the "Hire me" button, an email is sent to the parent of that kid.  It then becomes the responsibility of the parent to email the neighbor who is interested.  Parent involvement in necessary!  Another way kids can earn money on ItsMyLocker.com is to search for a "Help Wanted".  The Help Wanted section on ItsMyLocker is where community members can post needs, ones that can be filled by hiring a local kid.  All communication goes through the parent of the kid posting the job.  It is also common for service organizations to post volunteer opportunities.