Economic Development News
 a publication from the Charlottesville Office of Economic Development                             October 2009
Charlottesville Landscape
IN THIS ISSUE
OPENSPACE DOWNTOWN
BLUE RIDGE INTERNET WORKS
INDOOR BIO FEATURED IN WSJ
WEB MARKETING CLASS
C-VILLE JOB FAIR
TECH TOUR 2009
DRS RECOGNIZES BUSINESSES
C-VILLE RECOGNIZED
SHOP CHARLOTTESVILLE
D-TOWN FOR THE HOLIDAYS
3RD QUARTER BUSINESSES
UPCOMING EVENTS
QUICK LINKS
 
 
2009VFF
 
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OPENSPACE: NEW OFFICE & MEETING SPACE
 
OpenSpace LogoOn October 1, 2009, OpenSpace, located just off the Downtown Mall at 455 Second Street SE, opened its doors to local professionals and entrepreneurs for their work and meeting needs. As the City's most recently constructed Class A office space, OpenSpace offers over 6,000 square feet of space designed to accommodate the changing world of work. For those who currently turn their home or neighborhood coffee house into an office, OpenSpace provides a new alternative.
 
"The world of work is changing. Rapidly evolving technology allows many of us to work from places other than a traditional office environment. Economic uncertainty means that businesses, non-profits, and independent professionals are looking for creative solutions to the financial burden of leasing office space," said Jeff Gunther, founder of OpenSpace and Intalgent/Meddius, which shares an adjacent office space.
 
OpenSpace features collaboration studios, a traditional conference room, expansive worktables, kitchen, and lounge areas to serve the dynamic needs of professionals who need a place to work without the responsibility of a lease. A turn-key solution for workers from many professions, users of OpenSpace will have access to high-speed wireless internet, lockers, mail service, and even locally purchased beverages and snacks.
 
"OpenSpace fills Charlottesville's unmet workspace and meeting needs. It has been really fun to collaborate with members of the local business community to develop the space," said Nikki Haffey, Director of OpenSpace. "We know we can offer unique, comprehensive work, meeting, and event planning services."
 
OpenSpaceMemberships are available on both a pay as you go and monthly subscription basis. Conference and event space is available by the hour. OpenSpace was designed by Bushman Dreyfus Architects and constructed by Martin Horn. The facility will have its official grand opening on November 12th from 5:00pm to 8:00pm. Be sure to drop by and learn more about this state-of-the-art meeting space. For more information, visit OpenSpace online or call Nikki at 703-338-5200.
LOCAL BUSINESS LAUNCHES FIBER NETWORK IN CHARLOTTESVILLE
 
BRInternet WorksBRI, a local provider of Internet services and advanced network solutions, has completed the first phase of construction of its fiber optic network in Downtown Charlottesville. As of mid-September, more than a dozen buildings were served by the high-speed data network, which extends both north and south of the pedestrian mall. "We're replacing traditional TDM circuits like T1's with fiber-based metro-Ethernet circuits as fast as we can. Building our own network freed us from the limited speed offerings of the local exchange carriers and allows us to decide when and where to extend our network. We've already launched some multi-gigabit inter-office connections and Internet access circuits as fast as 800 Mbps," explains Baylor Fooks, BRI President. "We've been able to meet the intense bandwidth needs of some of the area's largest content providers with creative solutions. From Charlottesville, we have redundant routes to the region's largest traffic exchanges and data centers over gigabit connections, opening up broad possibilities for local business to create disaster recovery sites or access tier one collocation facilities."
 
Phase two of the project, currently under construction, consists of extending the network to the Jefferson Park Avenue, Rugby Road, and Venable neighborhood areas. "We've been in the student housing bulk Internet access business since we launched nine years ago. There is no substitute for raw bandwidth when it comes to students."  BRI will convert its existing housing complexes to fiber-based services this school year.
 
BRI is also working with the City of Staunton's Industrial Development Authority to offer fiber-based network services in downtown Staunton. Based in Charlottesville and founded in 2000, BRI offers a unique multi-faceted approach to meeting the technological needs of area businesses. For more information, contact Carrie Slaughter at [email protected].

LOCAL TECH COMPANY FEATURED IN THE WALL STREET JOURNAL

 
Indoor BioA recent Wall Street Journal article featured the work of a Charlottesville based bio-tech firm. Indoor Biotechnologies Inc. is led by president Dr. Martin Chapman and has been in business since 2001. The firm, an allergy diagnostics products maker, is currently located on Harris Street in the City. Dr. Chapman and his partner Dr. Anna Pom�s, both formerly researchers at the University of Virginia, are working to create altered, or mutant, versions of allergens. The hope is that these mutants could one day (10 years or more from now, according to Dr. Pom�s) be used in a form of treatment called immunotherapy, which is currently being used, often in individuals for whom medications don't work.
 
Immunotherapy treatment is designed to reduce people's sensitivity to allergens and prevent symptoms, while medications such as Claritin or Zyrtec relieve symptoms but don't change people's reactivity to allergens. For more information, visit Indoor Biotechnologies online. 
FORWARD MAGAZINE & MANPOWER OFFER WEB MARKETING CLASS FOR ENTREPRENEURS
 
ForwardA little over one year ago, Olga Morse, founder of Forward, a local bilingual publication, released her first issue of the magazine. Since this time, she has used Forward to help build business relationships between Hispanic entrepreneurs and others in the Charlottesville region by featuring local businesses in the publication and hosting numerous professional networking events. In order to continue these efforts, Forward recently partnered with Manpower and 57interest, a web design consulting firm, to offer a class for area entrepreneurs on using creative online marketing strategies to inexpensively enhance sales.
 
The class will be held on Tuesday, November 17th at Manpower (630 Peter Jefferson Pkwy) from 5:30pm to 8:00pm. It will be taught in a simple, step-by-step, friendly approach and will offer lots of useful web marketing techniques that can be used immediately by existing business owners or startups. Below are some of the topics that will be covered:
  • Learn how to quickly create a powerful website for free.
  • Turn your current website into a 24/7 sales robot.
  • Discover how to maintain a unique position in the social media landscape.
  • Start selling your services or products to the right people.
  • Understand the basics behind Google's free tools for business.
For more information or to register for this event, please visit Forward online or call 434-960-4037. Forward is available at more than 20 outlets throughout the Charlottesville and Valley area, including Harris Teeter, Kroger, ACAC, and various Hispanic markets and businesses.
1,500 JOB SEEKERS ATTEND THE CHARLOTTESVILLE COMMUNITY FALL JOB FAIR
 
Job FairFor the first time, the City of Charlottesville sponsored a fall community job fair, which was held on October 20th at John Paul Jones Arena. As one of the largest community job fairs in Central Virginia, this event hosted more than 100 recruiters from over 70 organizations. A wide variety of industries such as technology, healthcare, government, staffing, and education were represented. Most of the area's largest employers participated in the event, including the University of Virginia, Charlottesville City Schools, and State Farm. Many nationally known employers such as Advance Auto and Coca Cola, which have locations in the Charlottesville area, were also in attendance. There was also a designated space for technology employers, which included leading companies like Northrop Grumman, the Defense Intelligence Agency, and Booz Allen Hamilton.
 
Over 1,500 people attended the fair throughout the day, with job seekers coming not only from the City of Charlottesville and surrounding counties, but also Richmond, Lynchburg, and the Valley Area (Waynesboro, Staunton, and Augusta). In addition to an onsite resource room where job seekers were given the opportunity for one-on-one help with r�sum� writing and interviewing, an image room was also available to those interested in getting assistance with their dress and wardrobe. Two local image consultants, Bonnie Rogers of Image Investment Institute and Simona Holloway-Warren of RE You, provided last minute tips to job seekers on how they should dress when meeting employers. Donated professional attire and accessories were available to job seekers free of charge.
 
Also new this year was the addition of a "How to Start a Business" seminar presented by Nora Gillespie, Director of the Central Virginia Small Business Development Center (CVSBDC). Topics covered included learning the basics of starting a business, financing a business, and government programs for business owners. Over 15 job seekers took advantage of this onsite opportunity to learn more about entrepreneurship.
 
The job fair furthers City Council's workforce development efforts by improving employment opportunities for area residents so that all may share in the economic well-being of the City. It is sponsored by the City of Charlottesville in partnership with the County of Albemarle, Connecting People to Jobs, the Department of Rehabilitative Services, National College, the OAR, the Piedmont Workforce Network, Urban Vision, the Virginia Employment Commission, and the Virginia Workforce Network.
AREA STUDENTS VISIT THEIR FUTURE ON THE TECH TOUR
 
Tech TourOn October the 15th, 290 area students paid a visit to their possible future by touring local technology companies. The students, representing 15 high schools and three middle schools, spent time learning about the education and technical skills required for 21st century jobs. The tour, now in its seventh year, is presented by the Charlottesville Business Innovation Council (CBIC) and seeks to introduce area students to the exciting high technology world and expose them to the challenging and diverse career possibilities offered by our regional technology community.
 
Many thanks to the 43 participating companies that served as tour stops and the sponsors of the event which include Barton Malow, the City of Charlottesville, Blue Ridge Internetworks, and Piedmont Virginia Community College.
DRS RECOGNIZES FOUR CITY BUSINESSES AT ANNUAL AWARDS BREAKFAST
 
On October 22nd, the Department of Rehabilitative Services (DRS) once again hosted its annual Champions Employer Breakfast, which pays tribute to the multitude of employers and partners who have helped to successfully employ individuals with disabilities in the Charlottesville community over the past year. During the event, four City businesses were recognized for their continued support of DRS clients and programs. 
 
Giant Food, located in Seminole Square Shopping Center, was honored for hiring DRS clients with communications disorders and easing their transition back into the workplace. Kroger at Barracks Road also received an award for employing 10 disabled individuals. According to DRS caseworkers who nominated the grocery store, "Kroger makes it easy for someone with disabilities to go to work there. They provide support and treat everyone equally."
 
An award was also presented to the Holiday Inn University Area - the venue of this year's breakfast. The Holiday Inn was recognized by DRS for its willingness to create jobs for people with disabilities. Charles Friend, General Manager stated, "This has been a great partnership and a wonderful opportunity for the whole staff." For the second year in a row, the Melting Pot, located downtown at 501 East Water Street, was also given an award. According to Derek Bond, the restaurant's manager, six of the business's twenty employees (about one third) are individuals with disabilities. When accepting the award, Derek encouraged other employers to consider hiring disabled workers, stating that they are oftentimes the most reliable.
 
In addition to the awards ceremony, Jim Rothrock, Commissioner of the Department of Rehabilitative Services, provided a keynote address about the importance of employing people with disabilities and making workplace accommodations for such individuals. For more information about DRS and the business/employer services this agency can offer your company, please call 434-963-2971.

CHARLOTTESVILLE RECOGNIZED FOR ENTREPRENEURIAL ACTIVITY

 
The Metro Charlottesville area has been named in the top 50 places in the country to launch a small business by Money Magazine. Charlottesville was also ranked 19th among smaller cities in the country with Billings, MT and Bismarck, ND taking the top spots. For all markets Oklahoma City, Pittsburgh, Raleigh, Houston, and Hartford made up the top five. Charlottesville and other Virginia cities have made similar lists in previous years but this is the first year that Charlottesville has been singled out as the only city in the state to make either the small, medium or large metropolitan listing.
 
According to the editors of the survey the top markets had "growing economies, affordable workers, stable housing markets, low crime -- these metro areas have all the features entrepreneurs need to thrive." The rankings cover hundreds of metropolitan areas and are based on job and income growth, business and living costs, crime, and educational attainment.
 
The City is no stranger to accolades. Charlottesville has the honor of besting 402 other metro areas in the United States and Canada to claim the title of "Best Place to Live" in "Cities Ranked and Rated" by Bert Sperling and Peter Sander. 
SHOP CHARLOTTESVILLE AND MALL REFURBISHMENT EFFORTS AWARDED
 
Shop CharlottesvilleThe City received two awards from the Virginia Downtown Development Association at its annual conference and awards ceremony held in Fredericksburg this month. The Shop Charlottesville campaign was recognized by the VDDA with an Award of Excellence in the category of Business Development, Promotion and Marketing. The Shop Charlottesville effort was launched by the OED in partnership with local merchants in December of 2008 to educate and encourage citizens to consider making more of their purchases locally. The Shopcharlottesville.org website was launched in April 2009 as the focal point of the campaign and offers users the opportunity to search for products, access coupons and connect with local merchants. The OED partnered with local marketing firm Charlottesville Media to create the site.
 
The recent mall refurbishment effort led by the Department of Neighborhood Development Services was also recognized with an Award of Excellence in the category of Commercial Revitalization Plans & Streetscapes. The project featured a high level of coordination between City staff, contractors, businesses and residents, and an accelerated completion schedule.

DOWNTOWN FOR THE HOLIDAYS KICKS OFF IN NOVEMBER

 
Downtown for the Holidays will return to the Mall this year on Friday, November 20th from 6pm to 8pm beginning with the Grand Illumination. Jump start the holiday season and enjoy one of Charlottesville's most popular and exciting Holiday traditions. There will be children's activities, caroling, and spirit awards along with the lighting of the Community Christmas Tree and Mall decorations. The lighting is set to take place at dark so be at the Mall by early evening.
 
On Saturday, Downtown for the Holidays and the Charlottesville Holiday Tradition continue with the Holiday Heritage Parade and Pavilion Show. Formerly the Jeffersonian Thanksgiving Festival, the Holiday Heritage Parade will provide fun and entertainment for the whole family. The parade will begin at 10:00am, followed by a Thanksgiving Holiday Show at the Pavilion at 11:00am. The show will consist of period music and dancing as well as a visit from Santa. Santa will visit with children after the show at the Paramount and there will also be carriage rides from 12pm to 4pm. There is still an opportunity to enter a float into this year's parade. If you would like to join others such as Spring Street, Charlottesville Parking Center, and Virginia National Bank, contact George Benford of Siips at [email protected].

The Virginia Gingerbread Christmas's Annual Gingerbread Competition will also be held for its sixth year this holiday season. The deadline for entry into the competition is Monday, November 30th. Entry fees are $25 for professionals, $15 for amateurs, and free for children up to 15 years of age. Cash prizes will be given to the top two competitors in each category. This year, Gingerbread houses will be on display at the Paramount Theater on the Downtown Mall from December 5th through the 17th. A Christmas Tree Forest will be on display at Omni Hotel from December 9th through the 15th. For more information about entering either the Virginia Gingerbread Christmas competition and/or the Christmas Tree Forest decorating contest, contact Morgan Perkins of Sage Moon Gallery, LLC at [email protected].
 
For more information about Downtown for the Holidays, contact the Downtown Business Association of Charlottesville at 434-295-9073.
3RD QUARTER 2009 NEW BUSINESSES
 
Almost 150 business licenses were issued during the 3rd quarter of 2009. To view a list, CLICK HERE.
UPCOMING EVENTS
 
November 5 - SBDC: QuickBooks Level I - 8:45am-3:45pm
The class is a basic introduction to QuickBooks including: setting up your business accounts; recording sales and receiving payments; recording non-cash transactions; payroll options and maintaining security. No prior QuickBooks is needed. For more information, email [email protected] or call 434-295-8198. 
 
November 7 - SCORE: Starting Your Business - 9:30am-12:30pm
This workshop covers a wide range of topics related to how an aspiring entrepreneur should properly start a small business. At the completion of this workshop, attendees should have learned how to evaluate their business idea and how to properly start a business in Virginia. For more information, visit www.score-494.org or call 434-295-6712.
 
November 21 - SCORE: Marketing Your Business - 9:30am-12:30pm
This workshop concentrates on the heart of a business plan. At the completion of this workshop, attendees should have learned how to think analytically about these important issues and to use this knowledge to resolve their individual issues in their business plans. For more information, visit www.score-494.org or call 434-295-6712.
 
December 5 - SCORE: Financial Management of Your Business - 9:30am-12:30pm  
This workshop analyzes the movement of money into and out of a small business and how to effectively manage these funds. At the completion of this workshop, attendees should have learned the basics of financial projections and financial statements and how these are used to manage a small business. For more information, visit www.score-494.org or call 434-295-6712.
 
December 12 - SCORE: How to Write an Effective Business Plan - 9:30am-12:30pm
This workshop will present a step-by-step analysis of a business plan for a typical small business. At the completion of this workshop, attendees should have learned how to begin constructing their own business plans. For more information, visit www.score-494.org or call 434-295-6712.
 
The Office of Economic Development is the City's primary vehicle for economic development services. Our mission is to serve as a catalyst for public and private initiatives that promote the long-term economic vitality of Charlottesville.
 
The Economic Development staff works to expand the tax base and to provide quality job opportunities for citizens through new business development, retention/expansion initiatives, and workforce training. The Office also coordinates and administers the functions of the Charlottesville Economic Development Authority (CEDA). The Authority issues revenue bonds and assists with front end capital for projects.