Welcome to the Clean Team Pro!

As far as small business owners go, those of us in the cleaning industry tend to be rather old school. We provide a time-honored service and we do it with a lot of pride and attention to detail. Our work speaks for itself, which thankfully means that our clients do a good deal of our marketing for us. They tell their family members and friends about their great cleaner, and we grow our revenues on the golden goose of word of mouth.

Yes indeed, word of mouth does a glorious job of selling our services and landing us new clients. But (you knew there was a 'but', didn't you?), word of mouth will only get us so far. And if we want to continue to grow and expand, we need to take advantage of multiple marketing streams.

Now, as I said before, we cleaners tend to be an old school bunch. For many of us, advertising means door knockers and yellow page ads. These are great, relatively low-cost ways to get the word out. But if that's all you're doing to advertise your business, you are missing out on a major market segment. A segment that can only be reached by a website.

In past newsletters, I've told you how easy and relatively inexpensive it is to set up a website. And yet, so many of us in the cleaning industry are still reluctant to take that plunge. If you're still not convinced that an online presence can boost your bottom line, check out this month's feature article, with the 7 Reasons You Need a Website.

Happy reading!