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Greetings!
Cleaners and clients. Without them, your housecleaning business will never succeed. We've talked in months past about how to find, land and set fees for your new clients. This month, we're going to take a closer look at your employees. To attract and retain productive, dedicated and talented employees, you need to compensate them fairly. In our feature article, Concerned About Compensation, we lay out the pros and cons of our industry's two most common compensation methods: set hourly rates vs. revenue sharing. In Got Benefits? we give you a list of five essential resources to help you plan your employee benefits packages.
As always, we want to hear from you. What issues are most troubling for you as a business owner? What would you like to see us talk about in the pages of this newsletter? The more you share with us, the better we can serve you -- and the rest of our readers -- with our monthly newsletter. Please send us your emails at jeff@thecleanteam.com.
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Concerned About Compensation? The Pros and Cons of Compensation Methods
One of the thorniest issues for owners of a housecleaning business is pay. On the one hand, you want to provide fair and attractive compensation to your employees. On the other hand, you are well aware how quickly labor costs can eat away at your narrow profit margins.
Labor costs for a profitable housecleaning business should not exceed 40-50 percent of your total gross profits. There are two ways a housecleaning business can allocate its labor costs (which for the purpose of this discussion means salaries): (1) by a revenue sharing system, in which cleaners are paid a percentage of the job price from each house they clean, or (2) by a set hourly wage, in which cleaners are paid a predetermined fee for every hour they work, including driving between jobs.
If you are trying to decide which method is right for you, or perhaps rethinking your current system, here is an analysis the pros and cons of each method.
Revenue Sharing: The Advantages Many companies pay their cleaners a salary based on a revenue sharing model, in which cleaners earn a percentage of the revenue they generate. This fee structure provides an obvious incentive to employees to clean quickly and efficiently. The faster they finish cleaning a house, the sooner they can move on to the next one. The more houses they clean each day (or week or month), the more they get paid. They have some control over giving themselves a raise. This method requires a sound training program to ensure that workers understand the payment method and how they can use it to their advantage. The training also must include comprehensive training of workers on how to clean--and how to clean efficiently. This method works best in a team setting with a strong team leader to check the work and take overall responsibility for the results of each each cleaning job.
In the first chapter of his book The Complete Guide to Success, Jeff Campbell outlines why he prefers the revenue sharing method. Not only does it encourage efficiency, he says, it also "acts as an incentive to be productive and helps workers focus on performing a quality job." Losing a customer due to sloppy cleaning results in a pay cut for workers, so they are motivated to clean professionally.
In Jeff's experience as owner of the San Francisco-based Clean Team cleaning company, he found that revenue sharing attracts higher-caliber employees who require less supervision.
Revenue sharing can also empower employees, contribute to team loyalty and enhance your employee's job satisfaction -- all good things in terms of promoting retention among your personnel.
Revenue Sharing: The Disadvantages While a per-house fee structure monetizes efficiency and productivity, it might also compromise thoroughness. And although more houses cleaned means more profits, clients will quickly find another housecleaning company if they aren't satisfied with the job done.
That was the conclusion reached by Andrew Yurchuck, C.E.O. of New Jersey's Classic Cleaning and Bio-Clean, after just six months of paying his cleaners a per-house fee.
Andrew noticed that salaries based on percentages "encourage[d] employees to cut corners and do the minimum acceptable work to satisfy the client." He found that when he shared a percentage of revenues, "most cleaners just won't go the extra mile."
In fact, he says, the rush to finish quickly can lead not only to a less-than spotless home, but also to more harmful consequences, such as more frequent breakage in customers' homes and even more speeding tickets in company cars (as cleaners rush to the next job.)
Hourly Wages: The Advantages Paying your cleaners an hourly wage is a clear-cut, readily understood compensation method. Your employees know how much they will earn every paycheck, which isn't necessarily the case with a revenue sharing plan.
Before Andrew Yurchuck switched to the hourly wage method, he found that, "Most employees had a difficult time comprehending a percentage of the job pay plan."
Paying by the hour also gives employees that added wiggle room to be able to exercise their judgment if a house needs a few more minutes of cleaning. Andrew found that when he was paying a percentage of the job, "most cleaners just [wouldn't] go the extra mile."
Hourly Wages: The Disadvantages By paying a set hourly fee, you remove the monetary incentive for efficiency, which the revenue sharing method encourages. Owners can compensate for this by tracking labor costs as a percentage of gross profits. Breaking down those statistics by cleaner (or team of cleaners) allows you to pinpoint the source of the efficiency leak. Once identified, you can provide targeted efficiency training for those cleaners while closely monitoring their improvement.
Another disadvantage of hourly wages is that they may attract less motivated, committed employees, which could lead to a higher turn-over rate. As your cleaners are the backbone of your company, a high turn-over rate can cost you dearly -- both in terms of recruiting and training and in terms of company morale.
One way to limit time inefficiency is to tell your team how long they have to clean a particular house. While setting a fixed cleaning time helps employers maintain control over labor costs, it also eliminates one of the primary benefits of an hourly wage -- ie. that cleaners have some wiggle room to stay a bit longer if the job demands it. If you elect to go this route, you must be very confident in your ability to estimate how long a house will take to clean; for seasoned professionals, this is generally not a problem. Too short of an estimate, however, could run the risk of an unsatisfied customer. If you pay this way, avoid giving all 3 bedroom houses the same cleaning time, For example, one 3 bedroom house may have kids, dogs, cats, and clutter. The other one may have only 2 adults, some rooms not used at all and no clutter.
Given the advantages and disadvantages of both the hourly fee and the revenue sharing methods, it is clear that neither method is flawless. One of them, however, will be the right choice for your housecleaning business. Which one is it for you?
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Got Benefits? 5 Resources to Help You Plan Your Benefits Package
One of the best ways to keep your cleaners happy and productive is to offer then a package of benefits that speaks their language -- and says, "Thank you. You're a valuable member of this team!"
Benefits can range from senior titles and job responsibilities to free lunch and access to the company car to matching contributions for 401K plans and generous health care benefits. The benefit package you offer will be a reflection of the size of your company, its financial status, and the seniority of your employee.
If you're looking for information about how to plan your benfits package, here are five resources you'll want to bookmark:
- The U.S. Department of Labor's National Compensation Survey
- The U.S. Small Business Administration website
- Employee Benefit News online magazine
- This article on employee benefits from the Human Resources Guide at about.com
- This artice from Forbes.com about how to set an attractive benefits pacakge that doesn't forgo profits
For more tips on benefits, salaries and other compensation issues, order your copy of Jeff Campbell's Complete Guide to Success in the Housecleaning Business.
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Thanks for reading us this month! Come visit us on the web at www.thecleanteampro.com.
Sincerely,
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Jeff Campbell
The Clean Team Catalog |
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