"These chemical-free cleaners
clean better than other green cleaning methods because they are powered by
plant-based enzymes," said Rosamaria Caballero, co-founder of Green Irene.
The new household cleaners are
available online or in person through any of Green Irene's 600 Eco-Consultants,
who can also demonstrate the products in a client's home or business.
The six cleaners in the new
product line include: Green Irene Kitchen Cleaner, Green Irene Bathroom
Cleaner, Green Irene Mildew Stain Eraser, Green Irene Stainless and Glass Cleaner,
Green Irene Stain and Odor Eliminator, and Green Irene Rinse-Free Floor
Concentrate.
"I've tried many green cleaners
that use different approaches to remove harsh or toxic chemicals from their
formulations, but I had never been thrilled with their job performance," Caballero
said. "I set out to deliver Green Irene cleaning products that clean effectively, are safe for families and our environment,
and are packaged in a more sustainable
manner than most cleaners."
Families are starting to
understand the need to remove harsh chemical-based cleaners from their home, Caballero
added.
The sales of green cleaners have
increased 229 percent over the last four years, according to Packaged Facts, a
market research firm. Despite this growth, green cleaners account for only 3
percent of all sales of household cleaning products in the USA, according to
the same study.
Effective
Plant-derived enzymes are a better way to clean naturally, eliminate odors
and maintain a healthy home. Each Green Irene Enzyme
Cleaner contains hospital-grade, plant-based enzyme blends that are task
specific. Enzymes work by naturally
speeding up chemical processes and rapidly biodegrade materials such as grease,
food, oil and grime into their basic elements like carbon, hydrogen and oxygen. Through this process, enzymes also remove
odors by breaking down the organic materials that cause the odor.
Safe
Green Irene Enzyme Cleaners are non-toxic,
non-caustic, hypoallergenic and free of harsh fumes and vapors, phosphates,
chlorine and petroleum surfactants. Since enzymes are present in all biological
systems, when they finish biodegrading materials, they are absorbed back into
nature, which is safe for the environment and anything around it.
According to a report released by
The President's Cancer Panel in March 2010, public health officials had
"grossly underestimated" the likelihood that
environmental contaminants triggered a large proportion of the cancers
diagnosed in 1.5 million Americans annually.
"Because chemical-based cleaners
are a significant source of environmental contamination in a home, it was
important for our cleaners to not contain any chemicals, such as phosphates,
alcohol, ammonia, chlorine, petroleum-based products nor artificial fragrances
and colors," Caballero said. "Being a mother of two, I wanted our Green Irene
Enzyme Cleaners to contain safe ingredients, all of which are clearly listed on
the label. For example, the complete ingredient list for the Green Irene Kitchen
Cleaner is:Water, enzymes blended from plants, coconut oil surfactant, and
essential oil fragrance (wild berry)."
Sustainable
Each year, North Americans
consume and discard more than one billion plastic cleaning bottles, most of
which end up in our landfills and oceans.In line with Green Irene's mission, its cleaners come in concentrated
formulas in combination with a packet refill system. The packet refill system
dramatically decreases packaging waste in landfills and reduces the products'
carbon footprint by shipping less weight. The concentrated refill packets also
save consumers money by eliminating the need to repeatedly purchase single-use
plastic bottles. Additionally, the ingredients and packaging are all made in
the USA.
Cleaners can be purchased
individually or as part of one of the Enzymatic Cleaning Kits. Prices start as
low as $2.50 for a packet refill. For more information about the Green Irene
Enzyme Cleaners, please visit http://www.greenirenecleans.com.
