Click on the cover to read excerpt
See the Green Irene Case Study on pages 4-11
Glenn Croston, Ph.D., Starting Green From Business Plan to Profits, © 2009, by Entrepreneur Media, Inc. All rights reserved. Reproduced with permission of Entrepreneur Media, Inc.
I
love talking each day with prospective Ecopreneurs from around the
country who want to be a force for positive green change in their local
communities but don't know the right green small business to start with
little capital.
Reading Dr. Croston's book Starting Green | From
Business Plan to Profits | An Ecopreneurs Toolkit for Starting a Green
Business
will help you decide what is the right kind of green business for you.
I wish you all the best in your efforts to better align your day to day
work with your real passions, whether that is with Green Irene or the
many other green opportunities Dr. Croston discusses in his excellent
book.
I encourage you to read the full chapter and then see the links to purchase it at your favorite online bookstores.
Sustainably yours,
Rosamaria Caballero
Co-Founder and the Original Green Irene
A quote from the Case Study:
They
see a broad demand for the services of Eco-Consultants. "Anyone who
doesn't think we are entering a time where we have to change our
wasteful living habits and adopt more sustainable ways to live is in
denial," says Stafford. "As more people begin to adopt green practices
at home, they want to see those values adopted in their workplace, too,
so we have recently added our Green Office Makeover service for small
businesses."
The
clients they work with are typically just starting to adopt more
eco-friendly habits, but need help to succeed. "The Eco-Consultant
gets the process started, and from there it can go in many different
directions," says Ramirez. "If they want a deeper level of work on
energy efficiency in their home, for example, they work with they
energy efficiency auditor in my network..."
Ramirez
has found working as an Eco-Consultant to be rewarding in more ways
than one. "I love being around people and talking to them, and being a
part of their education," says Ramirez. "It's not about wanting people
to feel guilty. It's about saying 'Whatever you want to do, let me
help you.' I would recommend it as a wonderful opportunity to be a
part of doing something for the planet, while working at your own
pace. For the mother who wants to develop her own income stream, on
her own schedule, for example, it's ideal."
You can buy the book at:
Amazon | Barnesandnoble.com | Borders.com
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