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10 Marketing Resolutions to Make in 2012
This is the month for committing to lofty New Year's Resolutions that could really make a positive difference in so many ways. Eat less, exercise more, and (of course) come up with a new integrated marketing plan that leverages all the new channels and techniques out there.
But, in today’s marketing arena there are so many new opportunities to reach your customers and new marketing channels to choose from, how do you decide which will be best for your business? How do you decide which resolutions to make? Here are some ideas to consider for your list of 2012 Marketing Resolutions:
RESOLUTION #1: Measure ROI.
This one is at the top of the list for good reason. As marketing trends continue to evolve at the speed of light, it may be tempting to jump on the bandwagons without pause. But before embarking on any new marketing initiative it always pays off to get the key benchmarks, define your success and return-on-investment goals, and then plan the measurement methods to keep it all on track. This applies equally to both traditional marketing and new marketing techniques alike.
RESOLUTION #2: Get Mobile.
It’s the fastest growing marketing segment. It’s the new way for your customers and prospects to get immediate information and take immediate action. Leverage this technology now. Take advantage of the on-demand, impulse-driven consumer mentality. Build mobile sites and landing pages. Think smaller, streamline; tie in QR Codes.
RESOLUTION #3: Make Social Media Count.
It can make all the difference to your bottom line OR it can become a black hole, eating up endless time and money, depending on your approach. A social media campaign should not be taken lightly. Starting a successful social media initiative means preparing a comprehensive plan, making a commitment to be vigilant, and dedicating the necessary resources to make it all happen the right way.
RESOLUTION #4: Refine Your Website.
As technology evolves and search-engine algorithms change the way they perform, customers and prospects also change the way they prefer to access information. This results in the ongoing need to refine your website to reflect today’s marketing arena and...
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