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Greetings!
Ahhh, the ho-ho-holidays. December is the month when hustle and bustle join forces with all the usual business activities to really keep you on your toes. In addition to the celebrations and fun, the season of giving also offers many
opportunities to spread good will, good cheer, and good PR, all at the same time. This month’s issue focuses on the art of holiday marketing, which offers related long-term benefits you’ll discover along the way. The season goes by fast, so be sure to take advantage of some of these ideas today!
Happy Holidays from LHA/World!
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3 Ways To Make The Most Of Your Holiday Marketing
The holidays offer more than a great occasion to join in all the special festivities. They also provide a wide range of marketing opportunities once you know where to look. Celebrate your existing customers and clients, start relationships with new prospects, widen your sales base, or simply raise awareness for your favorite charity this season. All these goals can begin with the right holiday campaign. And, if you haven’t already started, there may still be time to get a quick last-minute initiative underway.
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Here are 3 ways to make holiday marketing work for you:
1. Use Social Networks to Help Celebrate and Inspire Customer Loyalty Through the Holidays and Beyond
This year on Black Friday, mobile shoppers referred from social networks generated more online sales than ever before - led by Facebook with 75% of all social network traffic. That means including an integrated social media holiday marketing program is now a must. Pull out all the stops by combining social media with your website, blogs, and online press releases to get on-going benefits as well. Reward your Facebook fans with special promotions offered only to them. Make it easy for them to share with others to spread the word. Use Twitter to help your followers find the
best places to park in a crowded lot. Offer Foursquare coupons to those who "check-in" at your location. Whether you are in retail or a service business, using social media is a great way to market seasonal products and services, special holiday offers, seasons greetings, and more.
2. Holiday QR Codes Take On A New Flavor This Season
Try sending your holiday offers or greetings directly to your clients’ and prospects’ smart phones this holiday season. With the success of mobile... Read More >>
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PROJECT SPOTLIGHT:
Sights And Sounds Of The Season. Greetings Around The World... At A Client Near You.
When LHA/World decided to give clients a full multi-media holiday experience, they went the full distance. By combining sounds, sights, motion and heartfelt wishes in the form of an Enhanced Holiday CD, they were able to fit lots of seasons greetings into a small package.
The Challenge
The challenge was to design and produce all components including packaging, sound, and video at the same high standards while ensuring compatability across all platforms.
The Result
The tasteful and festive packaging design stood out in the mail. The CD and multiple inserts provided a tactile experience. The hand-picked holiday music from around the world made a welcome addition to everyone’s holiday music collection. And the holiday video was a wonderful added touch. This Holiday Greeting was one to remember!
To see more samples of LHA/World work, visit our
online portfolio
today.
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