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Greetings!
This month’s Hello/World focuses on an age-old marketing issue: Return on Investment (ROI) – specifically as it relates to social media marketing.
We all know that social media seems to be changing the rules of the game. Consider that there are now more social networking accounts than there are people in the world, and the impact that has on the future of marketing your brand. This means that to market effectively – both today and in the future – you will need to completely embrace and harness the power of social networking.
So, if you’re looking for ways to measure the effects of social media on your bottom line, read the article below. Or, if you’d like some hands-on information about how to add the new Google +1 button into a website, then take a look at our how-to video. And, don’t forget to "like us" on facebook, google, yelp, etc. : )
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Social Media ROI: 3-Steps to Effective Measuring.
Whether you’ve already joined the social media revolution or are simply taking a "wait and see" position, the question of return-on-investment seems to be on everyone’s minds.
We know that a solid social media plan can be effective in many ways, including:
• Improved website ranking / SEO
• Increased website traffic
• Successful event promotions
• Increased retail foot traffic
• Greater product sales
But how do we isolate and tangibly quantify the real results of social media?
There are many different metrics you can use – some more meaningful than others. For instance there are those that measure Social Media Audience Growth (number of followers, fans, subscriptions, etc), Engagement Metrics (number of Tweets, forwards, ratings, endorsements, comments, etc), or Influence Metrics (how social media is affecting your target audience’s perceptions and attitudes about your brand). But these methods are very difficult to assign values to.
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One of the better ways to monitor social media success is simply to use your Google Analytics to monitor the specific traffic that comes directly to your site from the various social media channels. Where are they coming from? What is compelling your social media visitors to click onto your website? Where are they going once they get there?
Evolving technologies like campaign tracking strings on social media links back to your website, last-click transactions, or Google +1 now allow better measurement of online activities. You can easily track spikes in your online social media channels to determine the most successful of the social media links. And this information is invaluable to test different promotions or tactics in real time to...
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PROJECT SPOTLIGHT:
JobPack, Inc.
www.jobpack.com
Elgin IL-based JobPack Inc. reached out to LHA/World to design and develop their new software solutions website. They had a full range of software products geared towards the manufacturing sector and needed a way to target the correct audience, quickly engage their prospects, explain their products, and drive traffic to their online demo, thereby strengthening the sales process.
The Goals There were three goals to this project: to communicate the full scope of benefits the software modules offered at-a-glance, to provide a quick way of self-qualifying a prospect’s needs, and to drive qualified traffic to an online demo which effectively sells the software.
The Solutions
By using a series of strong customer-focused photographic montages on the homepage, the large-scale manufacturing sector is clearly defined. By breaking the software product offerings into three categories, the target audiences can quickly choose their area(s) of interest. A "2-Minute Analysis" was added to enable visitors who are unsure of their need an easy way to assist in making that determination. An finally, by adding the "action links" in the center of the page, the visitors can easily take control and enjoy immediate access to several key features.
To see more samples of LHA/World work, visit our
online portfolio
today.
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