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Greetings!
June is here – the traditional beginning of summer (summer solstace 6/21). This month not only brings us National Doughnut Day, but also several national events offering opportunities to expand our marketing savvy. These days the world of integrated marketing includes everything from traditional media to online and email marketing, social media and mobile marketing, viral and buzz marketing, and more. Here are just a few of the events offered this month:
• Measure Up – The Art & Science of Integrating Traditional & Social Media Marketing
June 6-8, Boston http://www.iirusa.com/measureup/welcome-page.xml
• CRMC – Annual Customer Relationship Management Conference
June 8-10, Chicago http://crmconference.ning.com/
• Health Care Marketing – (AMA) June 21-22, Chicago
http://www.marketingpower.com/Calendar/Pages/default.aspx
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Top 10 Signs You Need a New Website.
Today’s websites are so much more than the static online corporate brochures of the past. They are now lead-generating, sales-producing, and brand strengthening powerhouses. Marketing and technology have finally merged to make websites into extensions of your sales department, your customer service department, your research, marketing, public relations, and corporate communications departments combined. Websites are now the fluid central hub of all your current marketing communications, and that includes traditional, online, social media and more.
If this does not describe your current website, it might be time to revisit your site and the strategy behind it. With all the benefits today’s web best practices offer, updating your site is an easy decision to make. But how do you know when it is the right time to update your site? Here are the top 10 signs to watch for:
1) Your site traffic is painfully low and it is not bringing in new leads
OR, the leads coming in from your site are not good quality prospects.
2) Your sales department is NOT using your site as direct sales support
OR they are actively trying to avoid sending prospects to your site at all.
3) Your message, products, and/or services have changed but your current site does
not reflect those changes.
4) Long load times on your existing site cause visitors to “bounce” away before they
even get a chance to see your message.
5) The look and feel / design of your site no longer reflects the image of your
company or brand.
6) Your current site is not built for your internal staff to easily update content regularly
OR you are unable to update your site at all without costly fees.
Read More >>
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Home Page BEFORE:
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Home Page AFTER:
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PROJECT SPOTLIGHT:
Interior Design Firm Initiates Website Redesign
Though still in progress, this project illustrates the article above – knowing when its time to update your website.
Gailani & Associates, a full-service interior design firm came to us looking for a new website after they did an internal audit and found that their current site wasn’t effective. The site did not accurately reflect their brand image or the quality of the work they produced. And, although they were getting positive traffic numbers, the conversion rate – the number of visitors that contacted them or requested more information – was definitely lacking. Further discussions uncovered the need to tie in their website with their ongoing blog, newsletter, existing social media campaigns, and their dvd give-away promotion. Yes, it was certainly time to redo their site, and the benefits will pay off in many ways. Check back in the future to see the final result.
To see more samples of LHA/World work, visit our
online portfolio
today.
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