LHA/World Inc.

Strategic Marketing Communications and Web Development... Designed for Results

Visit us online at www.lhaworld.com
or call: 1-630-832-4828
Hello World... news you can use / from our world to yours - March 2011
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IN THIS ISSUE

Monthly Letter
SEO. What REALLY works. (It’s not
  just about keywords)
Project Spotlight
News and Announcements
Tip of the Month
Stay on Top of the World
NEWS AND ANNOUNCEMENTS

LHA/World Wins Contract
Elk Grove Village, IL-based Scanwell Logistics Inc. has retained the services of LHA/World for their website, email and direct marketing programs, and sales support manuals. The new materials will focus on new ways of marketing their global services to an ever-expanding customer base.

!
MARKETING TIP
OF THE MONTH

RETAILERS: Here is a simple yet effective way of using mobile technology along with Facebook to increase store traffic:
Offer special promotions, electronic coupons or discounts to customers who simply use their mobile device
to "check-in," (which announces their arrival at your store). This in turn will advertise your specials to all of your customers' Facebook friends!
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Greetings!

Although it usually comes in like a lion and often leaves like one too, March always holds the promise of good things to come. The days are getting longer, the snow is now mixed with rain, the luck of the Irish is about to hit,
and Chicago Cubs fans are already saying that this is their year. The thought that spring is around the corner brings feelings of warmth and optimism all around.

But along with the anticipation of a new season comes the realization that the 1st quarter of 2011 is already winding down. Now is the time to revisit those New Year's resolutions and new business initiatives. Are you meeting your goals? Are you reaching new markets? Is your website bringing in new leads while your sales department is busy closing deals?

If the answer to these questions is anything but a "yes," there is still time to get on track. Revisiting your goals, refining your plans, and reinforcing your resolve is in order. And, of course, if you need any help with putting your marketing goals on the fast-track, remember we're here for you.


SEO. What REALLY works.
(It’s not just about keywords!)

Search Engine Optimization (SEO). It’s more than pay-per-click, and it’s not just about keywords. But it is essential to getting found from your prospects’ natural online searches. Get found. Get found now. Get found first. Is SEO the key to everything online?

Today you’ll hear the SEO experts talk about keyword density, keyphrases, link structure, backlinks, link juice and directory submissions just for starters. It may sound like the rules are all sorted out, but guess again. Considering Google changes their search algorithms between 350 and 400 times a year, there's a lot more to the story.

Bad vs. Good SEO. A Scandal Revealed.
There are many techniques to getting SEO results. Some are good ("white-hat" methods), and some are downright cheating ("black-hat" methods). Check out the recent NYTimes.com article "The Dirty Little Secrets of Search," to see the effects of bad SEO. You may read about "link farms" or "link schemes" and think that you’d never tolerate those tactics for your website. But when your online traffic spikes in the right direction, and your website makes it onto the first page of search results, you'll be celebrating the magic of SEO and declaring "it worked!" Or did it?

SEO Brings Traffic - But Where Are The Inquiries?
More and more businesses are coming to us with a dilemma: they are now getting more traffic, they may even be on the first page with some important keywords BUT they are still not getting the results they were hoping for. Where are the inbound leads? Why are people bouncing right off their website after only spending a second or two there? What is missing? Read More >>


PROJECT SPOTLIGHT:
Look Who's Using QR Codes:
Elmhurst Visitors and Tourism Department

www.elmhurst.org/index.aspx?nid=59

The City of Elmhurst has had a busy Visitors and Tourism Department for quite a while now. And it’s no wonder since Elmhurst offers so many world-class attractions and events! LHA/World has worked with Elmhurst's Visitors & Tourism Department from the beginning on several marketing materials including hotel package promotions, restaurant guides, cultural campaigns, ongoing ad campaigns, and more.

Mobile Marketing
As mobile technology grows, so do the opportunities for mobile marketing. This is especially true for the Visitors and Tourism industry. Visitors are often on the move with their smart phones, searching for advice, destinations, hours, directions, the stories behind the destinations, etc. The list goes on and on.

The Solution: QR Codes
Just this month Elmhurst ran their first ad including a QR code. This ad will put this new technology to the test and open the door to many mobile marketing opportunities in the future.

To see more samples of LHA/World work, visit our online portfolio today.

To learn more about LHA/World
visit us online at: www.lhaworld.com
or call: 1-630-832-4828

� 2011 All rights reserved. LHA/World is an award-winning, full service strategic marketing communications and web development firm located just outside of Chicago, Illinois. We’re goal-oriented, strategy-based and response-driven. Online or in-print, from full business-to-business marketing programs, to a single ad, brochure, or SEO-enriched website, LHA/World provides marketing communications designed for the results you’re counting on.