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Greetings!
Happy 2011. The new year is here and that means New Years Resolutions take center stage along with high hopes and a new sense of purpose. There’s no better time for fresh starts. Its a whole new ballgame, a clean slate, and the opening bell all rolled into one.
So this year try adding something new to your list of resolutions: new marketing. That means marketing with new strategies, new messages, new channels, and new techniques. This is the only way to optimize today’s marketing environment and reach your prospects on all levels.
Get excited about all the marketing opportunities this new year has to offer, and all the benefits that could mean to your business.
Here’s to a happy and prosperous 2011!
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| 6 Keys to Successful Marketing in 2011
Reflecting back on the marketing strategies you were involved with during 2010 may leave you wondering why despite all of your efforts, you didn’t get the results you were hoping for. Or, your results may have come in close to the mark, but this year you’d like to take your marketing campaigns to the next level.
Well, its a new year and all indicators are pointing in the right direction. So what better time than right now to refine your existing strategies and start implementing new ideas that are in keeping with the changing marketing climate? As you gear up your marketing plans here are 6 keys to marketing success in 2011:
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1. Brand
Your brand should always be first on the list of the important elements of successful integrated marketing. Regardless of message, media channel, or offer, your brand needs to be strong, memorable and consistent. With the emergence of blogs and social media this is ever more important. The integrity of your brand should never take a back seat to other components of marketing.
2. Plan
A strategic plan starts with your marketing goals. Are you looking for more in-bound leads? ...more sales? ...more customers? ...increased market share? (or all of the above?) Establishing your specific goals allows the development of a strategy precisely designed for the results you’re looking for. These goals will also drive the messages and media mix.
3. Reach
It seems that each new year uncovers new media channels and new ways to reach our prospects and clients. That means if you are still using the traditional…
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PROJECT SPOTLIGHT:
Hard-sell vs. Soft-sell:
Which Strategy Pulls Ahead?
Buffalo Grove IL-based Safco Dental Supply Co. is one of the largest family owned distributors of dental supplies in the U.S. Since 1945 they have set the industry standards for quality, prices, and customer-focused direct mail sales. The quarterly Safco Dental Supply Catalog offers over 12,500 products to over 50,000 dental practices across the country. Safco now was considering testing a new look for their catalog cover that focused on their customer driven philosophy and targeted new prospects. Safco asked LHA/World to help with this initiative.
The Challenge
The challenge was to effectively communicate the Safco brand and maintain their position as a high-quality low-cost resource, while shifting the design to a more subtle and professional look with a customer-focused soft-sell appeal.
The Solution
In the new design the main cover photo focuses on the customer. The new headline maintains the Safco commitment to low pricing and quality service while emphasizing the company history and reputation as a trusted resource.
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