Integrated Marketing Communications
Designed for Results

Ahh, the holidays — the perfect time of year for gift-giving, card-sending, song-singing… and marketing! Contrary to popular belief, the holidays are a great time to do some last-minute sales and marketing.

As most businesses cut back on their sales and marketing efforts during the holidays, the marketplace actually opens up providing new opportunities to reach out to clients and prospects in memorable and meaningful ways. While celebrating with family, friends, and business associates, we should also take time to celebrate our clients and prospects. What a delightful way to show appreciation, plant the seeds of good will, solidify customer loyalty, and do some marketing along the way.

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Here are 5 ideas to boost your holiday marketing spirit during this festive season:

1. Celebrate Your Best Customers With Online Greetings
And Special Seasonal Offers

Online media such as websites, e-mails, blogging and social networking provide invaluable opportunities during the holiday season to communicate with clients and prospects. Whether you are in a retail business or a service firm, online channels offer great ways to market seasonal products and services, special holiday offers, and greetings as well.

2. Wrap Up Your Holiday Mobile Marketing With
The Help of QR Codes

Try sending your holiday offers or greetings directly to your
clients’ and prospects’ smart phones this holiday season.
Studies show that over 80 million people access their mobile
phones on a regular basis. Add this to the emergence of
QR Code marketing and the opportunities are endless.
Holiday QR Code ideas can be in the form of holiday text
messages, videos, web pages, songs, online gifts, coupons
and specials, and more.

Elmhurst IL-based Hassett Commercial Moving and Storage already had a well-known name and a long history in this region, but needed a website to reflect their current level of quality and professionalism. To do this they reached out to LHA/World to develop their website and online email marketing campaign.

The Challenge
The challenge was to effectively communicate Hassett’s depth of knowledge, professional nature and wide service offerings to both their business target audience and their residential prospects as well. The site and the corresponding email campaign needed to speak the same language and to reflect Hassett’s established position as an authority in the field.

The Solution
By using strong customer-focused photography and headlines on the home page, we were able to quickly and effectively communicate the Hassett difference. The emphasis is on the customer and solving their unique needs which is reinforced by the use of powerful client testimonials from diverse businesses and industries. Using headline
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To learn more about LHA/World
visit us online at:www.lhaworld.com
or call: 1-630-832-4828