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Greetings!
November is the month that brings us a brief pause to reflect and give thanks before the holiday rush hits with full force. November is also the time to look ahead and begin your business planning for the coming year. As we emerge from the 2010 economy, there are plenty of opportunities to come out strong and make your presence felt in 2011. Marketing channels have never before included so many ways to reach your target audience, and so many options to get your message out. Many of these new marketing channels (from social media to Quick Response marketing) are more direct, more strategic, and are kinder to the bottom line as well.
This all adds up to several great new ways to increase business. So, start planning now and by the time you’re enjoying that bountiful Thanksgiving dinner, you can also look forward to a fruitful new year.
H A P P Y T H A N K S G I V I N G ! !
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10 Reasons to Add QR Codes to Your Marketing Today
You’ve probably heard about QR (Quick Response) Codes being all the rage in Asia. You may have even seen them popping up here and there and wondered what they were (“Another bar code?”). At this point you may not be sure why you would ever want to use them at all. Well, that’s all about to change.
QR Codes are those amazing little square barcodes that have unlimited potential. To access QR codes, all you need is a smartphone and a QR-Reader App (a free download). Then you’ll be on your way to unlocking the world of targeted mobile marketing. Scanning the codes can instantly bring you photos, websites, videos, text messages, tickets, maps, pdfs, and a host of other instant information. Codes can even place phone calls for you. The possibilities are endless.
Here are 10 ideas on how to use QR Codes in your next marketing campaign.
Use QR Codes to LINK YOUR CUSTOMERS AND PROSPECTS TO:
- Your website where they can find out more about your company.
- A promotional video that enhances your sales message
- Coupons or special offers and promotions
- Donation forms for silent auctions and fundraising events
- A text message with reviews, descriptions, invitations...
- A phone number that automatically is set to dial
Read More >>
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PROJECT SPOTLIGHT:
Online Catalog Presents Upscale Southwestern Home Furnishings In Style
www.frontieroutfitters.com
Houston-based Frontier Outfitters — an upscale southwestern home furnishings catalog — had already developed a strong brand image and a solid reputation. What they were looking for however, was an improved customer online catalog experience along with better response and conversion rates. They turned to LHA/World to help them meet their online catalog goals.
The Challenge
The target audience was predominantly affluent women over age 50 looking for exclusive products and a total custom decor solution for their hotel, ranch, or home. In addition to refining the overall presentation of the online catalog, we wanted to include new elements designed to improve the user experience while increasing response and conversion rates at the same time. We also wanted to leverage the Frontier Outfitters reputation and national media-mentions knowing that this alone can increase the length of customer visits and conversion rates by up to 45%.
The Solution
The redesign incorporates the color scheme of the southwestern product lines using an elegant approach. The Frontier Outfitters reputation and national... Read More >>
To see more samples of LHA/World work, visit our online portfolio today. |
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