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Greetings!
October is here. That means the cool crisp autumn days are moving in to stay. Just as this is the month to plant your bulbs for next spring, it is also a great time to cultivate your marketing expertise by attending some of the many conferences being held. With the marketing landscape changing so fast, an opportunity to connect with industry experts can be invaluable. Here are two “can’t miss” events:
Also this month: LHA/World is moving to new offices in Oak Brook, IL. Our new location is not only home to some of the largest corporations in the US, but it is directly accross from Butler National Golf Course. So come visit
us and have your golf swing ready.
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Why Smart Manufacturers Are Marketing With Social Media
To compete in today's market, manufacturing companies not only need to have the latest machinery and the most innovative products, they also need to be tuned into current trends that will bring them the business they need to be competitive. One of the newest trends that manufacturing companies are using to promote their businesses is social media. Social media sites such as Facebook, Twitter, and LinkedIn can give businesses instant credibility and open direct lines of communication to customers and prospects alike. Until now these social media sites have been under utilized by manufacturers, but that is all changing. Statistics now show that:
- 68% of manufacturers plan to allocate more of their budget for social media
- 47% of manufacturers are planning to spend 1/3 of their total advertising budgets marketing online
- Manufacturers are finding that a strong online presence generates more qualified leads and provides real-time lead information on potential customers.
Current trends toward social media reinforce the need for
manufacturing companies to begin taking the steps
necessary to increase their online presence in this area.
In today's economy, taking advantage of every source of
online marketing while strengthening your customer and
prospect relationships is the only way to stay competitive.
What Social Media Can Do For
Your Manufacturing Busines
Social media, when used correctly, can increase your
business in a number of ways:
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New Website Brings the Benefits of
Cloud Computing to Small Business
LAUNCHED: www.etaent.com
Enterprise Technology Associates (ETA) – using eOSphere, their
own proprietary system – is finally bringing all the benefits of cloud computing to small and medium sized businesses. When they reached out to LHA/World to design and develop their new website and brochure they wanted a way to quickly and easily communicate these benefits.
The Challenge
A recent industry survey about cloud computing showed that there is a huge gap between small and mid-sized businesses in their adoption of this new technology. More than two-thirds of small businesses have never heard of “cloud” hosting and were not interested in exploring what it had to offer. Yet, with all the benefits provided by cloud computing, these services would be a perfect match for small businesses. So, the challenge was to find a simple straightforward way to compare traditional IT vs the cost savings and efficiency of ETA’s Cloud Computing right from the home page.
The Solution
Communicating traditional IT vs all the benefits of ETA's Cloud Computing in about 30 seconds was a tall order. There was a real story to tell here and the best way
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and
See the Site >>
To see more samples of LHA/World work, visit our online portfolio today. |
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