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Greetings!
September is the beginning of a new season. (Autumn officially begins Sept. 23) Just as the kids go back to school and another football season begins, post-vacation blahs give way to a renewed sense of purpose and business resolve. There are plenty of things to celebrate this month, and plenty of opportunities to do some marketing along the way:
- Labor Day (Sept. 6)
- International Literacy Day (Sept. 8)
- International Peace Day (Sept. 21)
- Miniature Golf Day (Sept. 21)
- Business Women's Day (Sept. 22)
So, why not be a little different this month? Invite your clients to join you in celebrating Business Women's Day with a Mini-Golf Tournament... "FORE!"
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7 Ways to Get REAL Marketing Results – With Amazing Catalogs
Most of us remember waiting for that special catalog to arrive in the mail. Whether it was the latest fashions, that toy catalog we got excited about as children, or even a seed catalog that offered us an array of flowers, fruits and vegetables – we would pour over them and admire all the items on those glossy pages. The more detail the catalog offered, the better we liked it.
Many people in advertising today believe that print catalogs are no longer the total solution they once were. They believe catalogs may have served their purpose and it is time to move on to more innovative types of marketing. These people couldn't be more wrong. While new marketing techniques are clearly neccessary in today's changing world, the catalog – in its many new forms – is still an important marketing tool. The right catalog can produce direct sales, increase web traffic, appeal to niche groups, and even introduce new brands.
Catalogs to Fit Your Marketing Goals
A strategically designed and uniquely formatted catalog can drive results in almost every marketing objective. They have been used to promote specialty medical products, online businesses, and even entire cities. They can increase your revenues as much as 85%, gain you thousands of new leads, and can earn you over 50% response rates when used with a direct marketing approach... Why?
Read More >>>
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A Premier Massachusetts-Based Wealth Management Firm Launches a Website that Breaks the Mold.
Barker Financial Group, a premier Massachusetts-based wealth management firm knew that they offered distinct advantages for the investment seeking affluent market. As fee-only wealth management advisors, they only answer to and are compensated by their clients and have no compensation-related affiliations with brokers or fund companies. Now they just needed a way to cut through the clutter of their competitive industry, win the trust of the skeptics, and get their message heard. That's when they decided to partner with LHA/World for the design and development of their new website initiative.
Emotions vs. Logic
To be effective, websites must relate to the target prospect's emotional and logical needs as well. With the Barker site, strong high-impact inspirational images, combined with real-life stories communicate both the trust and the diverse aspirations of the target audience(s).
The Home Page Challenge
The simple fact that over 70% of prospects will NOT get further than the home page demands that the up-front message be clear, targeted, and compelling. Visitors must be able to instantly read the headline, browse the subheads and know precisely what it is that sets you apart from the competition. The Barker website uses strong dissolving images along with conversational-tone headlines to convey their different approach. In addition, a free report is offered for download to reinforce Barker's position as the authority in their field. Visit www.barkerfg.com to take a look. And, while you're there, be sure to pick up some wealth management tips from the experts.
Read More and See the Site >>>
To see more samples of LHA/World work, visit our online portfolio today.
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