|
Subscribe
|
|
IN THIS ISSUE
|
• Monthly Letter
• Social Media vs. Traditional
Marketing
• Project Spotlight
• News and Announcements
• Tip of the Month
• Video of the Month
• Stay on Top of the World
|
|
NEWS AND ANNOUNCEMENTS
|
LHA/World Launches New Multi-Level-Marketing (MLM) Site
The competitive Multi-Level-
Marketing (MLM) industry has
many unique marketing challenges. One of the biggest challenges...
Read More >>
LHA/World Client Named
“Man Of The Year”
LHA/World client Marty Schiller was recently named Man Of The Year by Elmhurst-based Ray Graham Association for his dedication and
tireless commitment. Read More >>
|
MARKETING TIP OF
THE MONTH
The number 1 power
word you should use in
your Tweets is: YOU.
(According to a recent report from the
American Marketing Association)
|
VIDEO OF THE MONTH
Check out LHA/World’s
quick (and fun) perspective
on “Reaching Your Prospects”.
|
|
|
|
|
Greetings!
It’s August and we’re officially into the “Dog Days of Summer”. This month not only offers some of the hottest, most sultry days of season, but it is also the last call for vacations after summer school is out and before the fall activities begin. Even business networking activities seem to slow down as associations and chambers scale back for the month. But as summer winds down there are still plenty of opportunities for marketing to the right groups. Consider that this month is also known as:
- National Back To School Month
- National Psoriasis Awareness Month
- National Investors Month
- Admit You're Happy Month
- Women's Small Business Month
- National Launch a Newsletter Month
Just think of all the marketing possibilities August has to offer. Enjoy!
|
Social Media VS. Traditional Business Marketing
(Strawberry Milk Shake or a Chocolate Parfait?)
It's All About Your Goals!
You may have been lead to believe that comparing social media marketing to traditional marketing is like comparing
rocks to radishes, that these two types of marketing have nothing in common. However, nothing could be further from
the truth. The difference between social media and traditional business marketing is like the difference between a strawberry milk
shake and chocolate parfait. Both are sweet treats -- they simply appeal to different pallets.
Imagine for a moment that you are inviting guests over for dessert and are trying to
decide whether to serve a strawberry shake or that
chocolate parfait. Before making your decision there are some
things you need to consider.
First, you are going to want to decide what your goal is in inviting guests for dessert, and who
those guests will be. Are you trying to make new friends? Or do you want to show your old friends how special they
are to you? Next, how are you going to know if your dessert was a success? Will you know by the look on their face
when they first taste it? Perhaps, you plan on asking them what they think of your skills?
Believe it or not embarking on a marketing campaign is a lot like inviting those guests in for
dessert. Your decision on whether to use social marketing media, traditional marketing media or both will depend on
your marketing goals. Here are three steps that will help you be more successful on your next marketing campaign.
Read More >>>
|
MLM Company Pulls Out All Stops.
The competitive Multi-Level-Marketing (MLM) industry has many unique marketing
challenges. One of the biggest challenges is driving quality traffic to their websites, then converting those visitors to members.
Pennsylvania-based Building Dynamic
Futures – a highly successful international MLM group – partnered with
LHA/World to redesign and redevelop their website, while adding in all the newest SEO-enhanced marketing tactics.
The website, www.buildingdynamicfutures.com
features several unique ways of funneling visitors into the Sign-Up/Join form. It includes an aggressive keyword/key phrase
strategy and a multi-layer “reveal” technology to help motivate visitors to find out more. A future comprehensive
cross link campaign will help to further increase traffic and convert more visitors.
Read more and See the Site >>>
|
|
