
B2B Executive Strategies Quarterly Newsletter
December 13, 2011 - Vol 2, Issue 4 |
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2012 B2B Marketing Trends to Watch
As the roller coaster economy of 2011 comes to a close, I offer perspectives I've observed over the last year to plan and provide insights to B2B marketers for 2012 and beyond. Here are three critical trends for B2B marketers to consider... and the related impact to the senior B2B marketer. Read More...
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Recently, I attended the annual ISBM Members Meeting at Penn State University. ISBM is short for the Institute for the Study of Business Markets and is a center of excellence in Penn State University's Smeal College of Business Administration. Read More...
___________________________________ 2012 Planning - A Golden Opportunity
Have you ever experienced a "moment of fame" when everything you need for your business to succeed comes together perfectly? It doesn't happen often, but when it does, it's "golden!"
What if you were able to take those "moments of fame" and make them a consistent practice within your organization? Customer Engagement Programs provide the opportunity to do just that. Read More... |
2012 Upcoming Events
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January 12 | Book Signing, The B2B Executive Playbook | Books & Co | Dayton, Ohio
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Wishing all of you a wonderful holiday season and truly Happy New Year!
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