B2B Executive Strategies Quarterly Newsletter  

December 13, 2011 - Vol 2, Issue 4          

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The B2B Executive Playbook

2012 B2B Marketing Trends to Watch

As the roller coaster economy of 2011 comes to a close, I offer perspectives I've observed over the last year to plan and provide insights to B2B marketers for 2012 and beyond. Here are three critical trends for B2B marketers to consider... and the related impact to the senior B2B marketer. Read More...



Recently, I attended the annual ISBM Members Meeting at Penn State University. ISBM is short for the Institute for the Study of Business Markets and is a center of excellence in Penn State University's Smeal College of Business Administration. Read More...

2012 Planning - A Golden Opportunity

Have you ever experienced a "moment of fame" when everything you need for your business to succeed comes together perfectly?   It doesn't happen often, but when it does, it's "golden!"


What if you were able to take those "moments of fame" and make them a consistent practice within your organization? Customer Engagement Programs provide the opportunity to do just that. Read More...

2012 Upcoming Events

January 11 | Colorado BMA | Denver, Colorado 
January 12 | Book Signing, The B2B Executive Playbook | Books & Co | Dayton, Ohio

March 5-7 | 2012 B2B Executive Summit | Coconut Grove | Florida

Wishing all of you a wonderful holiday season and truly Happy New Year!