Nancy O'Dell Returns
to Host EIC's 14th Annual
PRISM Awards Showcase
Awards to be Aired September 18 via
Simulcast with FX, BIO, E!, ION Life, Lifetime Movie Network, Lifetime Real
Women, mtvU, MTV.com, National Geographic, ReelzChannel, and Retirement Living
TV
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September 18
4:00 p.m. ET
/ 1:00 p.m. PT
FX Network East (and DirecTV), ReelzChannel, Lifetime Real
Women, Lifetime Movie Network, Bio, ION Life, mtuU
4:00 p.m. PT
FX Network West
8:00 p.m. ET / 5:00 p.m. PT Retirement Living
8:00 p.m. PT / 11:00 p.m. ET Retirement Living
September 19
5:00 a.m. ET / 2:00 a.m. PT National Geographic Channel
11:00 a.m. ET / 8:00 a.m. PT Retirement Living
1:30 a.m. ET
/ 10:30 p.m. PT FX Network East (and DirecTV), ReelzChannel, ION Life
1:30 a.m. PT
FX Network West, mtvU (4:30 a.m. ET)
8:00 p.m. ET / 5:00 p.m. PT Retirement Living
September 204:00 p.m. ET / 1:00 p.m. PT Retirement Living
Video On-Demand
September 18-24E! Entertainment
MTV
MTV.com
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 Los Angeles, Calif. (September 6, 2010) -- The Entertainment
Industries Council, Inc. (EIC), the premiere non-profit organization
dedicated to raising awareness of health and social issues, today announced that preeminent entertainment personality
Nancy O'Dell will return as host of the
14th Annual PRISM Awards
Showcase airing September 18, 2010. Ms. O'Dell will assist the EIC in
honoring actors, writers, artists, directors, and producers whose work
accurately portrays mental illness and substance abuse. O'Dell has covered the Oscars, Emmys, Grammys, and Golden Globes and has
contributed to both The Today Show
and Dateline. Entertainment news
correspondent Kristina Guerrero (E!
News), actress Ashley Jones (True
Blood and The Bold & the
Beautiful) and TV host Rossi Morreale (Dating
in the Dark) will join as guest co-hosts.
A household name for
her 13 years
as host of Access Hollywood, O'Dell
has also contributed to CBS's The Early
Show, The Today Show and Dateline and was recently tapped to host ABC's
2010 Fall Preview special, VH1's 2010 Critic's Choice Awards, and the
2010 Superbowl Fan Jam Concert Special.
She has hosted NBC's The Live Golden
Globes Arrivals Special and The
Tournament of Roses Parade for the past nine years as well as
the Emmy Awards Red Carpet
Arrivals Show for NBC, ABC, and Fox.
"It is an honor to be asked back
to host this year's PRISM Awards Showcase,"
said Nancy O'Dell. "I first
attended the PRISM Awards in 1998 and
have always been a supporter of the EIC and its commitment to raising awareness
of health and social iNancy O' Dell
 | ssues. I look forward to recognizing the tremendous
talent and work of my industry colleagues."
This year, the PRISM
Awards Showcase will be simulcast on multiple networks: the FX network (EIC's
flagship airing partner for the last seven years); additional airing partners BIO
Channel, ION Life, Lifetime Movie Network, Lifetime Real Women, mtvU, National
Geographic Channel, ReelzChannel, and Retirement Living TV; and video on-demand
partners E! Entertainment, MTV and MTV.com.
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"This year's show
is poised to be
our most successful to date," said Brian Dyak, president and CEO of EIC.
"In addition to new networks joining our simulcast, greatly
expanding the PRISM audience, this
year the show is paying special tribute to science, engineering and
technology
that is making important advances in treatment and recovery from
addiction and
mental illness."
"FX is thrilled to continue its'
strong partnership with EIC for the eighth straight year," said John Landgraf,
president of FX Network. "We have seen first-hand the strong commitment EIC
shows to these awards and are pleased to continue to help make the show
available to viewers and to see its reach expand to even more venues."
The 14th Annual PRISM Awards
Showcase's primary simulcast will air at 4:00 p.m. on September 18th
with an encore at 1:30 a.m. on September 19th. The National Geographic Channel
airing will be at 2 p.m. PT / 5 a.m. ET. Additional airings will be on Retirement
Living TV will be at 5 p.m. PT / 8 p.m. ET and at 8 p.m. PT / 11 p.m. ET on Saturday
(9/18), as well as at 8 a.m PT / 11 a.m. ET and 5 p.m. PT / 8 p.m. ET on September
19th and at 1 p.m. PT / 4 p.m. ET on September 20th. E!, MTV and MTV.com are
making the show available free on-demand throughout the week of September 18 -
24.
"As a leading global media
company, AETN has the power to reach large numbers of people in their homes
every day," said Bob DeBitetto, President & General Manager of A&E
Network and BIO Channel and Nancy Dubuc, President & General Manager of
History and Lifetime Networks. "We at BIO, Lifetime Movie Network, Lifetime
Real Women and all AETN networks believe that it is our responsibility to use
these significant platforms to inform our viewers as well as entertain them,
and we support the PRISMs' mission to
honor those who continue to shine a light on substance abuse and mental health
issues."
Ted Harbert, President &
CEO, Comcast Entertainment Group added: "It is an honor for E! to once again
partner with EIC for this important event. We are excited to help make
the show available to even more viewers through our VOD offerings in addition
to the television simulcast. Through the network's Play-A-Part
initiative, E! is committed to supporting pro-social causes."
"ION Life's mission is all about
celebrating positive living," said Marc Zand, Executive Vice President,
Business Affairs and Digital Networks, ION Media Networks "We are
honored to be able to share with our viewers this wonderful tribute honoring
the many people who have made a difference through entertainment."Kristina Guerrero, Rossi Morreale, Nancy O' Dell, Ashley Jones
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"For
years, mtvU has partnered with the Jed Foundation on its Peabody Award-winning
campaign 'Half of Us' to shatter the stigma surrounding mental health and
empower young people to support each other," said Jason Rzepka, Vice President
of Public Affairs, MTV. "We're excited
to work with the EIC to bring the PRISM
Awards Showcase directly to college students on mtvU, and to young people
nationwide via MTV on-demand and MTV.com, so we can continue to generate
awareness on these critical issues."
Stan Hubbard, President and CEO,
ReelzChannel TV, added: "Movies, which are the focus of all programming at
ReelzChannel, address the entire spectrum of social issues and touch everyone's
lives. With that enormous influence comes responsibility. We are pleased to
participate in the simulcast of this important event that recognizes those who
shoulder that responsibility, and we're proud to be associated with the fine
work of the Entertainment Industries Council."
"Substance abuse among older
adults is often not discussed, but studies indicate that 10 percent of the
people entering drug rehab facilities are over age 50," said Elliott Jacobson,
VP of Programming at Retirement Living TV. "RLTV is proud to broadcast the
PRISM Awards Showcase and shed more
awareness on substance abuse among older Americans."
The PRISM Awards Showcase is produced by EIC, in collaboration with the Substance
Abuse and Mental Health Services Administration (SAMSHA) and FX Network. This
year's show features Jeff Bridges, Sigourney Weaver, Rosie O'Donnell, Timothy
Hutton, Kevin McKidd, Dr. Phil, Barbara Eden, Garry Marshall, Tobin Bell,
Robert Buckley, Hector Elizondo, Candy Finnigan, Melora Hardin, Dr. Reef Karim,
Michele Lee, Kate Linder, Ryan McPartlin, Dean Norris, Pauley Perrette,
Mackenzie Phillips, Dr. Drew Pinsky, Catt Sadler, Henry Simmons, Jennifer
Taylor, Steve Wilkos, and Danny Arroyo. Shadoe Stevens lends his distinct voice
as announcer.
The
show is executive produced by Brian Dyak, Lawrence Scot Deutchman and Marie Gallo
Dyak and is written by Deutchman and Brian Dyak. Angela Snow is Supervising
Producer.
The PRISM Awards' Entertainment Industry
Partners include the American Federation of Television and Radio Artists
(AFTRA), Entertainment Merchant Association (EMA), Hollywood Radio &
Television Society (HRTS), Independent Film & Television Alliance (IFTA),
International Documentary Association (IDA), International 3D Society, National
Association of Broadcasters (NAB), National Association of Television Program
Executives (NATPE), National Cable & Telecommunications Association (NCTA),
Screen Actors Guild (SAG), Women in Film (WIF), Writers Guild of America East
(WGAE), and Writers Guild of America west, Inc. (WGAw).
About Entertainment Industries Council
EIC, a non-profit organization,
was founded in 1983 by leaders of the entertainment industry to bring the power
and influence of the industry to bear on health and social issues. The
organization is considered to be the chief pioneer of entertainment advocacy
outreach and one of the premiere success stories in the field of entertainment
education and information resources for entertainment creators, through
innovative and time-proven services and methods of "encouraging the art of
making a difference" from within the entertainment industry. EIC also produces
the simulcast national television special PRISM
Awards Showcase which addresses issues such as drug, alcohol, and tobacco
use and addiction; metal health and mental illness, including bipolar disorder,
depression, and suicide. EIC also produces the simulcast national television special PRISM Awards Showcase which addresses substance abuse and mental illness: prevention, treatment, and recovery.
EIC also addresses issues such
as: firearm safety and injury prevention, sun safety and skin cancer
prevention; human trafficking; terrorism and homeland security: eating
disorders, obesity and diabetes; seat belt use and traffic safety; foster care;
women's health; and HIV/AIDS prevention. It has also launched an initiative to
increase the public profile and interest in science, engineering, and
technology. EIC's web site is www.eiconline.org.
About SAMHSA
SAMHSA is a public health agency
within the U.S. Department of Health and Human Services. The agency is
responsible for improving the accountability, capacity and effectiveness of the
nation's substance abuse prevention, addiction treatment, and mental health
services delivery systems.
SAMHSA has declared September National Alcohol and Drug Addiction Recovery Month. Recovery Month is celebrated across the country to help
people recognize that substance use disorders are treatable and recovery
is possible. This month encourages those people affected by addiction to seek treatment and recovery
services so they can reclaim healthy and productive lives in their
community. For more information about recovery month visit www.recoverymonth.gov .
About Airing Partners
FX Network is the flagship general entertainment basic cable
network from Fox. Launched in June of 1994, FX is carried in more than 96
million homes. The diverse schedule includes an award-winning line-up of
original series, an established film library with box-office hits from 20th
Century Fox and other major studios, and an impressive roster of acquired hit
series.
A&E Television Networks, LLC (AETN) is an award-winning, global
media content company offering consumers a diverse communications environment
ranging from television networks to websites, to home videos/DVDs to gaming and
educational software. AETN is comprised of A&E Network®, Lifetime®, HISTORY™,
Lifetime Movie Network, BIO™, History International™, History
en Español™, Crime & Investigation Network™, Military History™, Lifetime Real Women, A&E
IndieFilms®, AETN International, AETN Digital and AETN Consumer Products. AETN
channels and branded programming reach more than 250 million households in over
145 countries. AETN is a joint venture of Disney-ABC Television Group, Hearst
Corporation and NBC Universal.
E! Entertainment Television is a 24-hour network with programming dedicated to entertainment and available
in 96 million homes. It is operated by Comcast Entertainment Group, along with
E! Online; The Style Network, the destination for women 18-49 with a passion
for relatable, inspiring and transformational lifestyle programming (64
million); G4, the #1 podcasted cable network in America, offering gaming,
technology, animation, interactivity and "geek culture" for males
18-34 (65 million); and FEARnet, the
premier horror and thriller destination on demand, online and on mobile devices.
The E! Everywhere initiative is dedicated to making E! content available
on all media platforms any time and anywhere from online to broadband
video to wireless to radio to VOD.
ION Life,
launched in
February 2007, is the country's first multiple platform network with
programming dedicated to the celebration of positive living, which will
entertain, inform and inspire viewers to live up to their personal
best. It features content covering fitness, diet & nutrition,
pro-social and
community engagement, travel & adventure, design & décor, and
all
categories promoting personal growth and achievement. Parent company,
ION Media
Networks, Inc. owns and operates the nation's largest broadcast
television
station group plus several TV networks including ION Television and
Qubo. For
more information, visit www.ionmedia.com
mtvU is MTV Networks' Peabody and
Emmy Award-winning 24-hour college network - the largest and most comprehensive
media network just for college students. The heart of the channel is the
emerging music students live their lives to, including music videos and a range
of series profiling the up-and-coming acts bubbling on the college scene.
Broadcasting to 750 campusesand
over7.5 million college students
nationwide, mtvU can be seen in the dining halls, fitness centers, student
lounges and residence halls on campuses throughout the country.
National Geographic Channel (NGC) is a joint venture between
National Geographic Ventures (NGV) and Fox Cable Networks (FCN). Since
launching in 2001, NGC initially earned some of the fastest distribution growth
in the history of cable and more recently the fastest ratings growth in
television. NGC has carriage with all of the nation's major cable and satellite
television providers, making it currently available to nearly 68 million homes.
For more information, please visit www.natgeotv.com.
ReelzChannel (www.ReelzChannel.com)
is the only cable/satellite network and website dedicated to "Everything About
Movies - 24/7." The network features entertaining original programs that offer
a fresh perspective on the movies, from behind-the-scenes to what to see
tonight. ReelzChannel covers movies wherever they are playing - in theaters, on
DVD, VOD, and premium channels. In addition to cable and telco carriage in
markets across the country, ReelzChannel is carried via satellite on DIRECTV
(Channel 238) and DISH Network (Channel 299), and is currently reaching more
than 35 million homes nationwide.
Retirement Living TV (RLTV) is the only cable network dedicated to
serving the needs of adults 50+ with information and entertainment that
inspires and enhances the perception of aging. The network has Emmy
award-winning programming that addresses a variety of subjects and genres
including health, finance, travel, reality, comedy and drama. For more
information, log onto WWW.RL.TV.
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Media Contact
Larry Deutchman
818-840-2016
ldeutch@eiconline.org
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