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SAMHSA and The Entertainment Industries Council, Inc. Host "Picture This" Forum on Addiction Treatment and Recovery

WASHINGTON, DC (May 20, 2010) - The Substance Abuse and Mental Health Services Administration
[Left to Right] Ivette Torres, Moira McMahon, Julie Hebert, David Feige, Leah Weber, Cheryl Horner Sirulnick, Brian Dyak
Pic This Treatment and Recovery_Panel
(SAMHSA)
and the Entertainment Industries Council, Inc. (EIC) hosted a Picture This Forum on Treatment and Recovery from Addiction issues at the National Association of Broadcasters (NAB) in Washington, DC today. The forum is part of an initiative by SAMHSA and EIC to bring together a panel of entertainment industry creators with addiction treatment and recovery practitioners, advocacy leaders and constituents to identify and discuss issues related to how treatment and recovery can be accurately conveyed in entertainment productions. 
Moira McMahon 
 Director of Medical Research, 
PRIVATE PRACTICE
 
Pic This Treatment and Recovery_Moira McMohan
"The event itself was a great reminder of the responsibility we have in entertainment for our medical information and how highlighting each different issue can educate so many people," said McMahon, "I personally feel more informed of issues of recovery - particularly the challenges of adolescents and families of those who have made such a change in their lives as leaving addiction calls for." 
 
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Pic This Treatment and Recovery Ivette Torres

 Ivette Torres
 Associate Director for Consumer Affairs, Substance Abuse and Mental Health Services Administration/CSAT

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"SAMHSA commends the entertainment industry, EIC and NAB for using their influence to help increase awareness of substance use disorders and mental health issues through accurate and moving portrayals of people confronting these issues," said Dr. H. Westley Clark, Director of the Center for Substance Abuse Treatment, a division of SAMHSA. "Through these efforts the entertainment industry is performing an enormous public service to our nation." 
 
"There is much happening in the world today that can adversely affect people dealing with addiction problems and the need to promote the truth about recovery is more important than ever," said Brian Dyak, EIC President and CEO. "It's our hope and our belief that entertainment will be one of the ways that the public grows to better understand this issue and the potential for helping those suffering from addiction." 
"This tremendous collaboration between SAMHSA, the NAB and the EIC holds great promise for effectively reaching a wide range of communities with vital public health messages," said Marcellus Alexander, President of the National Association of Broadcasters Foundation.

The forum's panel included entertainment industry figures  Julie Hebert, Co-Executive Producer of "Numb3rs"; David Feige, Writer for "Drop Dead Diva"; Cheryl Horner Sirulnick, Executive Producer of "True Life" and "Gone Too Far"; Leah Weber, Assistant Producer of "One Life to Live"; and Moira McMahon, Director of Medical Research for "Private Practice".

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ANNOUNCING...

Picture This: Treatment and Recovery

PUBLICATION COMING SOON!!!!!

A RESOURCE GUIDE FOR THE CREATIVE COMMUNITY

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A resource encyclopedia for the entertainment community. Developed by the Entertainment Industries Council, Inc. in collaboration with theSubstance Abuse and Mental Health Services Administration.
MARK YOUR CALENDARS
 For EIC's Summer L.A. Entertainment Briefings
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For Writers, Producers, Directors, Actors, Creative Executives, and S & P Executives 
 July 22nd-- Treatment and Recovery
August 25th-- Women's Health
CLICK HERE for more information

The Picture This: Treatment and Recovery forum was presented by

 Entertainment Industries Council, Inc.
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In Collaboration with
Substance Abuse and Mental Health Services Administration
SAMHSA Logo