The Corporate Jester Muse
July 2007
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Greetings!

Welcome to the July issue of The Muse. This newsletter is intended to keep you connected to Corporate Jester as part of our commitment to help individuals and organizations create maximum results leveraging the concepts and philosophy from the book "The Secret Life of the Corporate Jester". For more info, just click on the book's cover to the left.

This month we continue to examine the concept of lateral thinking (focusing on the fascinating subject of cognitive distortion), share a cool website and bring our newer members up to date with some past newsletter highlights.

90 Second Jester Challenge: Examine your Cognitive Biases

As we discuss in another column in this very newsletter, cognitive distortion can create blind spots in decision making processes that result in less than optimal outcomes.

As a jester, before you think about illuminating biases others may have, you may want to practice teasing out your own!

This month's Jester Challenge is a short exercise designed to help you uncover, examine and address the biases you may exhibit when faced with decisions. As always, the exercise will take into account both your perceptions as well as others, so think of someone you would be willing to share the exercise with.

To take on the challenge, click here to download the free exercise "Understanding and Illuminating Biases: An Activity for Jesters". Follow the instructions on the first page of the document which will guide you through the rest of the process.

As usual, we would love to hear your reactions after completing this Jester Challenge. Send us an email with your thoughts by clicking here.

Web Recommendations - Telephone Customer Service

From time to time we like to pass on useful and interesting sites we come across in cyberspace.

In terms of customer service, nothing irks us like working our way through a maze of telephone button presses when we need to talk to someone. A very clever website, gethuman.com, has compilied a list of the correct button sequences you need to quickly reach a human being at hundreds of companies.

The website also gives each company a rating against their "gethuman" standard. This scale is made up of six core principles for telephone based customer service including:

  • Humans first
  • Make it easy
  • Efficient prompts
  • Systems are not humans
  • Listen to your customers
  • Logical flow

How well does your organization's telephone system measure up against these core principles?

To explore the Gethuman site for yourself, just click here.

Please drop us a quick email to let us know what you think about our web recommendations. Of course, if you have one you want to share, pass it on to us and we might feature it next month!

Events and Conferences at Your Organization

Everyone here are Corporate Jester loves to share our perspective on Jestership, Blind Spots, and enhancing culture and leadership.

With that in mind, we have developed a number of keynote addresses designed to introduce people to the concepts behind the book "The Secret Life of the Corporate Jester". These keynotes are designed to be fun, interactive and can be customized to support initiatives being addressed at your conference or meeting.

Let's work together to see if we can find a way to incorporate Jestership into an upcoming event. We promise it will be a highlight and have references to prove it!

With that in mind, we would appreciate if you would take a second to provide an introduction to the person who coordinates events or conferences within your organization.

Please drop us a quick email to let us know who that person is. We promise not to spam them - in fact, we might even send them a complimentary copy of the book!

Leveraging the Power of Lateral Thinking
Part II - Cognitive Distortion

As we mentioned in last month's newsletter, lateral thinking is a term coined by Edward de Bono, a noted psychologist, physician and writer. It first appeared in the title of his book "The Use of Lateral Thinking", published in 1967 (and still a great read). De Bono defines lateral thinking as methods of thinking concerned with changing concepts and perception. Lateral thinking focuses on reasoning that is not immediately obvious and about ideas that may not be obtainable by using traditional step-by-step logic. In other words, lateral thinking is a wonderful tool for Jesters to tease out and address blind spots!

De Bono believes that the ability to think laterally is a skill that can be developed through repeated use. We agree and think the better developed a Jester's lateral thinking skill is, the more blind spots can be uncovered and illuminated.

To really understand the need for lateral thinking (and the power that can occur when Jesters implement it), one must better understand the idea of "cognitive distortion". Cognitive therapy traditionally identifies ten common cognitive distortions in thinking that can easily create blind spots in organizational decision making. These distortions include:

All-or-nothing thinking - Thinking of things in absolute terms, like "always", "every" or "never".

Overgeneralization - Taking isolated cases and using them to make wide generalizations.

Mental filter - Focusing exclusively on certain, usually negative or upsetting, aspects of something while ignoring the rest, like a tiny imperfection in a piece of clothing.

Disqualifying the positive - Continually "shooting down" positive experiences for arbitrary, ad hoc reasons.

Jumping to conclusions - Assuming something negative where there is no evidence to support it. Two specific subtypes are "mind reading" (assuming the intentions of others) and "fortune telling" (predicting how things will turn out before they happen).

Magnification and Minimization - Inappropriately understating or exaggerating the way people or situations truly are. Often the positive characteristics of other people are exaggerated and negative characteristics are understated. One subtype of magnification is "catastrophizing" (focusing on the worst possible outcome, however unlikely, or thinking that a situation is unbearable or impossible when it is really just uncomfortable).

Emotional reasoning - Making decisions and arguments based on how you feel rather than objective reality.

Making should statements - Concentrating on what you think "should" or ought to be rather than the actual situation you are faced with, or having rigid rules which you think should always apply no matter what the circumstances are.

Labeling - Rather than describing a specific behavior, you assign a label to someone or yourself that puts them in absolute and unalterable terms.

Personalization - Assuming you or others directly caused things when that may not have been the case. When applied to others this is an example of blame.

How many of the above do you see occurring in your organizational environment? How many can you honestly say currently effect your own thinking processes?

Next month we will focus on a Jester's constant challenge to reduce and refute these distortions; a process called "cognitive restructuring". As part of that focus we will present specific actions you can take (as well as exercises you can do) to get better at leveraging your own ability to laterally think.

Customized Books Available!

Our thanks go out to those who have given copies of "The Secret Life of the Corporate Jester" to colleagues and friends. Click here if you need to order more copies.

If you really enjoyed the book, would you also take a moment and write a positive review on Amazon.com? Click here to leave one. Thanks!

We now have the ability to create custom print runs of the book for our clients. Your special edition could incorporate your organization's logo or even the addition of a introduction written by someone in your organization. Special editions could be used internally to link with a specific initiative or be given out as a momento at a conference or event. Contact us for more information.

Past Newsletter Highlights

As our membership is growing by leaps and bounds, we are going leave some space in each newsletter to highlight past articles and links our newest members may have missed. Start clicking to catch yourself up!

- Did you miss the classic lateral thinking puzzle from last month? If so, click here to take it!

- JetBlue gave us some wonderful feedback after a recent keynote we gave. In fact, they summarized their measurement data in a short PowerPoint. Click here to download it.

- Would you like to hear Dave personally discussing Jestership? Click here to listen to his VoiceAmerica Business Radio interview for a enjoyable introduction to the concepts in the book.

- Did you miss the "Giraffe in the Refrigerator" Jester Challenge Quiz? We received a ton of positive feedback from people who loved it. Click here to start!

- Everyone here at Corporate Jester loves a good read. Click here to be taken to the "Jester's Bookshelf" and see what books we currently recommend.

Thanks for being a part of Corporate Jester. We look forward to your comments and your continued involvement!

Sincerely,


The Newsletter Team
Corporate Jester
phone: 408-454-6650, toll free: 866-896-8948
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