The Corporate Jester Muse
June 2007
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Greetings!

Welcome to the June issue of The Muse. This newsletter is intended to keep you connected to Corporate Jester as part of our commitment to help individuals and organizations create maximum results leveraging the concepts and philosophy from the book "The Secret Life of the Corporate Jester". For more info, just click on the book's cover to the left.

This month's newsletter is chock full of fun info. We focus on the concept of lateral thinking (and how it relates to Jesters), share some cool websites that could make your life easier and thank Al Gore for his mention of Jestership (sorta)!

Free CLO Magazine Subscription!

You have heard us mention Chief Learning Officer (CLO) before in our newsletters. In addition to their nice website (click here) they also publish an award winning magazine that is available free via mail to anyone in the US! The magazine is a great read for anyone involved in human resources or training work and well worth the price! Click here and enter priority code "CHB66" to subscribe. Enjoy!

90 Second Jester Challenge: Share Something with the Big Wide World

One of the more unique aspects of the web is the platform it provides for anyone to share thoughts and ideas. As Jesters, the concept of "speaking the truth" should be an important part of how you contribute to those around you.

Each one of you has a voice - as well as past experiences that give you a unique view of the world around you. Somewhere there are people that would benefit from your perspective - if you decide to share it!

This month's Jester Challenge is to cast your thoughts into cyberspace. First, pick a topic you are interested in and write a short "article" expressing your unique perspective. Next, post your work on one of the internet's article bank sites (see below for an example).

Finally, sit bank and see what happens! Your article might start appearing elsewhere on the web, people may contact you for more information, or you might begin to become considered an expert on some subject. In any case, you will have stepped up and voiced your thoughts - a mark of a true Jester!

HOW TO: One good article bank is "ezinearticles". Click here to visit the site and read more about how the whole process works. There are others out there - just google "article banks" to find more or click here to get a quick list.

You are welcome to view an article we submitted to ezine (entitled "Organizational Culture and the Need for Jesters") by clicking here.

If you do publish an article, please let us know about it - we would love to read it - and we might just refer to it in a future newsletter!

As usual, we would love to hear your reactions after completing this Jester Challenge. Would you send us an email with your thoughts by clicking here.

Web Recommendations - Virtual Closets and Online Project Management!

From time to time we like to pass on useful and interesting sites we have come across in cyberspace. This month it is all about collaboration, travel and productivity!

"Flylite" is a concept we love (although our frugal nature hasn't allowed us to sign up just yet). Imagine having access to a virtual closet containing actual clothes you previously sent in to a storage facility. Before a business trip you "pack" an online suitcase which is sent directly to your destination to meet up with you (bypassing the airlines altogether). When you are finished with your trip you leave for the airport sans luggage as flylite picks up the clothes, has them cleaned and returns them to your virtual closet for the next trip. Check out this clever idea by clicking here.

We also really like "Basecamp", an online project collaboration site. Getting a lot of buzz from Newsweek, Business 2.0 and Fast Company, Basecamp's easy interface and neat tools allow for pretty easy online project coordination and communication. Best of all, you can use it (for a single project) for free! Click here to check out the site.

Please drop us a quick email to let us know what you think about our recommendations - are you finding them useful?

Of course, if you have one you want to share, pass it on to us and we might feature it next month!

Leveraging the Power of Lateral Thinking

Lateral thinking is a term coined by Edward de Bono, a noted psychologist, physician and writer. It first appeared in the title of his book "The Use of Lateral Thinking", published in 1967 (and still a great read). De Bono defines lateral thinking as methods of thinking concerned with changing concepts and perception. Lateral thinking focuses on reasoning that is not immediately obvious and about ideas that may not be obtainable by using only traditional step-by-step logic. In other words, lateral thinking is a wonderful tool for Jesters to tease out blind spots!

There are several ways of defining lateral thinking. For instance, the idea that "one cannot dig a hole in a different place by digging the same hole deeper". More effort using a similar approach will not necessarily succeed. Traditional logic assumes certain perceptions, concepts and boundaries. Lateral thinking is concerned not with playing with existing assumptions but with changing them.

To really understand the need for lateral thinking (and the power when Jesters implement it in organizations), it is necessary to be aware of five basic errors in thinking: 1. Partialism 2. Adversary Thinking 3. Time Scale Error 4. Initial Judgement and 5. Arrogance and Conceit.

Partialism: This error occurs when the thinker observes a situation through one perspective only. That is, the thinker examines only one or two factors and arrives at a premature solution.

Adversary Thinking: This is a "you are wrong. so, therefore, I should be right." type of reasoning.

Time Scale Error: This is a kind of partialism in thinking in which the thinker sees the situation from a limited time-frame. It can be likened to short- sightedness.

Initial Judgement: Here, the thinker becomes very subjective. Instead of considering the situation or issue objectively, the thinker approaches it with prejudice or bias.

Arrogance and Conceit: This error is sometimes called the "Village Venus Effect" because like the villagers who think that the most beautiful girl in the world is the most beautiful girl in their village, the thinker believes that there is no better solution other than that he has already found.

Organizations are full of people making the above errors in judgement because they have blind spots in their logical thinking processes (how many of these errors do you see being made around you in your organization?) Jesters, through lateral thinking, bring completely different processes to bear that create new perspectives, ideas and solutions. Next month we will continue to chat about lateral thinking, focusing on the ways you can improve your ability to develop and leverage it!

Want a chance to flex your lateral thinking skills? Try to figure out the solution to the following classic anecdote: A merchant who owes money to a money lender agrees to settle the debt based upon the choice of two stones (one black, one white) from a money bag. If his daughter chooses the white stone, the debt is canceled; if she picks the black stone, the moneylender gets the merchant's daughter in marriage. However, the moneylender "fixes" the outcome by putting two black stones in the bag before the selection. The daughter learns of this.  What does she do?

When you think you know the answer, click here.

Blast from Our Past!

Since we have such a large group of new subscribers again this month we thought we would highlight articles and links from past newsletters. Start clicking to catch yourself up!

The folks at JetBlue gave us some wonderful feedback after a recent visit we made. In fact, they summarized the measurement data in a short powerpoint. Click here to download it.

Would you like to hear Dave personally discussing Jestership? Click here to listen to his VoiceAmerica Business Radio interview for a enjoyable introduction to the book and the importance of Jesters in organizations.

Did you miss the "Giraffe in the Refrigerator" Jester Challenge Quiz? We received a ton of positive feedback from people who loved it. Click here to start!

Everyone here at Corporate Jester loves a good read. Click here to be taken to the "Jester's Bookshelf" and see what books we currently recommend.

Thanks for being a part of Corporate Jester. We look forward to your comments and your continued involvement!

Sincerely,


The Newsletter Team
Corporate Jester
phone: 408-454-6650, toll free: 866-896-8948
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