Is your marketing plan going into hibernation?

A prospective client advised me recently that this is not the time to market; that things slow down at the end of the year and they will pick up their marketing campaign in February. After I hung up the phone I was tempted to call back. The question on my mind was "is this really a good strategy to go into hibernation over the winter?"

When's the last time you added fresh content to your website? Does the photography on your website and in your portfolio really show off the quality of your work? Does it identify you and what makes your business stand out? I hear from my clients, that while good photography isn't cheap, it does put you ahead in the market. It is an investment that will bring a return. I would like to suggest that now is the time to revisit your marketing materials. I don't intend to hibernate this winter. Do you? Call me.

Sincerely,