We All Have Customers Who Make Buying Decisions

It doesn't matter whether you are an in-house training department or an external solution provider, we all serve customers who make a decision whether to "buy" our training.  For in-house training departments, these customers are inside our organizations and they "pay" with their employees' time.  For external providers, of course they pay our bill.

So the key question is "What will keep your customer "buying" your training?"  There is only one answer--the performance change that results from the training.

It amazes me how often trainers forget this one simple fact.  In today's lean-budget world, the bottom line is that training will not be supported if it doesn't get results.  So if you want your customers to keep "buying" then you have to figure out how to make learning transfer into tangible results.

I think too often we fall in love with our content, our games and exercises, our teaching methods and all the other elements of training DELIVERY and forget about RESULTS.  Smarter students are great, but only if they use their new knowledge to improve their performance.

I see a huge change in the world happening.  More and more customers are asking what I think are the right questions--How will I know your training achieved results?  How will you measure the results? How will I know if my money (or time) was well spent given the investment made (ROI)?

Are you ready to answer those questions?  If not, make a resolution NOW to get ready.